Digital Marketing Specialist — Mountain View, CA

Job Overview

We are seeking an experienced Digital Marketing Specialist to support web marketing initiatives focused on Workforce Solutions (Payroll) and Payments. This role will focus on improving customer engagement, services adoption, and revenue growth through impactful web experiences.

The ideal candidate will partner with Product Marketing Managers and Integrated Marketing teams to develop strategies and execute website tests, optimizations, and launches that drive measurable business results. NOTE: You must be able to work PST hours.

Key Responsibilities

Own the End-to-End Web Experience

• Analyze website data and current experiences to identify opportunities to improve engagement and conversion.

• Use tools such as FullStory and analytics dashboards to track web KPIs, including bounce rate, click-through rate (CTR), and conversion rate.

• Ensure connections between paid campaigns and tailored audience- and campaign-specific mobile landing pages.

• Implement mobile-first indexing best practices and optimize keyword strategies and content for SEO/GEO/AEO.

Bring Product Experience to Life

• Partner with Product Marketing Managers to understand target audiences, product features, and customer benefits.

• Support marketing campaigns and product launches.

• Ensure messaging is compelling and relevant throughout the customer web journey.

Develop and Execute a Testing Roadmap

• Prioritize optimization opportunities using quantitative and qualitative insights.

• Align stakeholders around critical KPIs and measurable business outcomes.

• Run A/B tests and experiments to increase engagement, conversion rates, and service sign-ups.

• Manage testing initiatives from hypothesis development through performance analysis.

Drive Strategy and Innovation

• Leverage market trends, customer insights, and competitive analysis to inform web marketing strategies.

• Identify opportunities to improve website performance and customer engagement.

Champion the Customer

• Understand the needs of small and mid-market businesses.

• Translate customer insights into intuitive and effective web experiences.

• Analyze traffic sources and customer intent to develop relevant user journeys.

Collaborate Across Teams

• Work closely with Product Marketing Managers, Engineering, Web Operations, Design, SEO, Integrated Marketing, and Analytics teams.

• Align marketing strategies, execution, and business objectives across stakeholders.

Required Qualifications

• 5+ years of web/digital marketing experience within SaaS, financial services, or B2B environments.

• Proven ability to analyze website and funnel performance and translate findings into prioritized optimization opportunities.

• Strong experience using data insights to develop business hypotheses.

• Experience with A/B testing, conversion rate optimization (CRO), and personalization.

• Experience building and managing testing roadmaps, from hypothesis development through results analysis, with measurable improvements in conversion or service adoption.

• Demonstrated ability to tailor website messaging and content to specific audiences and customer profiles.

• Ability to partner with Product Marketing teams to translate product initiatives and positioning into effective web experiences.

• Experience collaborating with Integrated Marketing, Media, Analytics, Web Operations, and Engineering teams.

• Familiarity with web analytics and experimentation platforms, including tools such as FullStory, Adobe Analytics, and ••••••••.

Education

• Bachelor's degree required.

• Master's degree preferred.