Digital Marketing Specialist — United States

Our client, a global leader in small business financial and cloud software solutions, is seeking a Sr. Digital Marketing Specialist to join its Web Marketing team remotely!

**This is a 1-year W2 contract with benefits and paid holidays**

This role serves as a mobile web optimization subject matter expert focused on transforming public-facing mobile web experiences to drive customer engagement, traffic conversion, and acquisition growth. You will partner closely with web product management, engineering, analytics, and marketing teams to build testing roadmaps, diagnose mobile funnel performance, and ship high-impact responsive user journeys.

Responsibilities:

• Build and execute a high-velocity mobile A/B testing roadmap, prioritizing experiments from hypothesis through readout to drive measurable lifts in mobile conversion rate (CRO) and free trial sign-ups.

• Own end-to-end mobile web experiences, ensuring optimal Core Web Vitals, responsive mobile-first UI/UX, and seamless alignment between paid acquisition campaigns and dedicated mobile landing pages.

• Analyze mobile-specific web analytics and user journeys, tracking metrics such as bounce rate, scroll depth, and CTR using tools like Adobe Analytics and FullStory to diagnose drop-offs and friction points.

• Optimize keyword strategies and content architecture for mobile-first indexing, SEO, and emerging generative search engines (GEO/AEO).

• Collaborate cross-functionally with Web Product Managers, Engineers, Design, and PMMs to translate customer insights, competitive mobile benchmarks, and business objectives into clear technical requirements.

Required Qualifications:

• 5+ years of digital marketing and web optimization experience, with a demonstrated focus on mobile web performance, responsive landing page optimization, and CRO.

• Proven hands-on experience designing, launching, and analyzing A/B and multivariate tests across high-traffic mobile checkout and acquisition funnels.

• Advanced proficiency with web analytics and session replay platforms, specifically Adobe Analytics, FullStory, and Tableau.

• Strong technical understanding of mobile web standards, including Core Web Vitals, mobile-first SEO/indexing, and responsive UI/UX principles.

• Familiarity with SaaS or subscription software customer journeys, including understanding when to optimize for mobile web conversion versus directing traffic to native mobile apps.

• Bachelor’s degree in Marketing, Business, Human-Computer Interaction, or a related field (Master’s is a plus).

ZApNn8 rmrKj3FuCmT nk7NfgkV is an Equal Opportunity Employer, including disability/vets. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under M6bpts NhKdfsbpr3S 5dzs3387PZ Accommodation policy. Applicants need to make their needs known in advance.