Marketing Manager — San Diego, CA

About The Role

The Marketing Manager owns demand generation for a fast-growing B2B SaaS product, turning positioning into campaigns that reliably drive qualified pipeline. The role sits at the intersection of content, SEO/SEM, paid acquisition, and lifecycle marketing in a competitive cloud-technology category.

Reporting to the Head of Marketing, the role works directly with sales, product marketing, and design to plan, launch, and measure multi-channel programs. Success is measured in pipeline contribution and revenue influence — not vanity metrics.

Key Responsibilities

• Own end-to-end execution of integrated demand-gen campaigns across email, paid search, paid social, and organic channels

• Manage SEO/SEM programs: keyword strategy, on-page optimization, Google Ads and LinkedIn Ads spend, and landing page performance

• Build and maintain reporting on MQLs, SQLs, CAC, and campaign-to-pipeline attribution using GA4, HubSpot/Marketo, and CRM data

• Partner with sales to develop lead nurture workflows, scoring models, and enablement content tied to funnel stages

• Run structured A/B tests on messaging, ad creative, landing pages, and email sequences to improve conversion rates

• Manage the content calendar with writers and designers to ship webinars, case studies, and gated assets on schedule

• Own a portion of the marketing budget; forecast, allocate across channels, and report performance to leadership monthly

What We Are Looking For

• 4-7 years of B2B marketing experience, ideally in SaaS or cloud technology, with demonstrable pipeline impact

• Hands-on expertise with marketing automation (HubSpot or Marketo) and CRM tools (Salesforce)

• Working knowledge of SEO/SEM: keyword research tools (Ahrefs or SEMrush), Google Ads campaign management, and GA4 reporting

• Strong copywriting and messaging instincts across email, ads, and landing pages

• Comfortable with funnel analytics and attribution — can defend budget decisions with data

• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience

• Bonus: experience with ABM platforms (6sense, Demandbase), webinar tooling, or a marketing-ops certification