Digital Marketing Specialist — Austin, TX

About The Role

The Digital Marketing Specialist drives acquisition and engagement across paid, organic, and owned channels — owning campaign execution from launch through optimization for both B2B and B2C audiences.

This role sits at the center of a growing demand-generation team, turning budget into measurable results: qualified traffic, converted leads, and pipeline or revenue contribution reported cleanly to leadership.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta with a focus on CPL, ROAS, and pipeline contribution

• Own SEO strategy end-to-end: keyword research, on-page optimization, technical fixes with engineering, and rank/traffic reporting

• Build and manage email marketing programs in HubSpot or Marketo, including nurture flows, segmentation, and A/B testing

• Manage SEM and organic content performance tracking in GA4 and Looker Studio; build dashboards leadership actually uses

• Partner with content and design to produce landing pages and campaign assets that convert, including landing page QA and CRO testing

• Coordinate social media calendars and paid social campaigns across LinkedIn, Instagram, and X

• Track budgets across channels and vendors; reallocate spend monthly based on performance data

What We Are Looking For

• 3-5 years of digital marketing experience in B2B or B2C tech, with demonstrable results on paid or organic channels

• Hands-on expertise with Google Ads, GA4, and at least one marketing automation platform (HubSpot, Marketo, or Pardot)

• Working knowledge of SEO fundamentals, including keyword research tools (Ahrefs, SEMrush) and on-page optimization

• Strong analytical skills: comfortable building reports, interpreting conversion data, and communicating results to non-marketers

• Experience managing campaign budgets of $50K+ monthly with accountability for efficiency metrics

• Bachelor's degree in marketing, communications, or a related field (or equivalent practical experience)

• Bonus: Experience with marketing attribution tools (Dreamdata, Ruler Analytics), HTML/CSS basics for landing page edits, or HubSpot/Google Ads certifications