Conversion Rate Optimization (CRO) Lead — Miami, FL

About x29Wj4 kvKfWk

x29Wj4 kvKfWk has built some of today’s largest and fastest-growing D2C telemedicine brands. As we expand existing and new market operations, we’re hiring world-class talent across product design, front-end and back-end engineering, digital marketing, and operations to join us in building the next generation of virtual healthcare experiences.

About The Role

We’re looking for a data-driven, creative, and technically savvy CRO Lead to own our end-to-end optimization strategy. You’ll be responsible for increasing conversion rates across our digital properties by identifying opportunities, designing experiments, and implementing winning experiences.

As a generalist, you’ll balance strategic planning with hands-on execution — from research and hypothesis creation to test deployment and post-test analysis.

What Success Looks Like

• Significant lift in key conversion metrics through disciplined testing.

• A well-maintained experimentation backlog with consistent test velocity.

• Broader organizational adoption of data-driven, test-and-learn culture.

Responsibilities:

• Own the CRO roadmap — plan, prioritize, and execute a continuous cycle of experimentation aligned with growth goals.

• Design and run A/B and multivariate tests using Optimizely (required), ensuring accurate implementation, tracking, and statistical validity.

• Analyze quantitative and qualitative data (GA4, Hotjar, surveys, etc.) to identify conversion bottlenecks and new opportunities.

• Develop big swing hypotheses informed by data insights, behavioral psychology, and UX best practices.

• Collaborate cross-functionally with design, engineering, product, and marketing teams to implement test variations and roll out winning experiences.

• Report on results — summarize test performance, learnings, and next steps for leadership and stakeholders.

• Maintain tracking and experimentation infrastructure, ensuring reliable analytics and clean data.

• Champion a culture of experimentation across the organization, promoting evidence-based decision-making.

Qualifications

• 3+ years of hands-on CRO experience, ideally in a fast-moving SaaS, e-commerce, or growth-focused organization.

• Expertise with Optimizely (mandatory) — including test setup, QA, targeting, and result interpretation.

• Strong understanding of A/B testing methodology, statistics, and data interpretation.

• Ability to balance creative problem-solving with analytical rigor.

• Familiarity with HTML, CSS, and JavaScript sufficient to collaborate with developers or implement light test changes.

• Excellent written and verbal communication skills; able to present findings clearly to both technical and non-technical audiences.

• Curiosity, empathy for users, and a relentless drive to improve performance.

Nice to Have

• Experience with CRO strategy at scale (multiple domains, international audiences).

• Knowledge of personalization or segmentation frameworks.

• Background in UX research or conversion copywriting.

What’s in it for you?

As full-time member of our team, you’ll enjoy:

• Flexible working hours

• Work wherever you choose.

• Fun and casual work environment.

• We are a diverse, global team!