SEO / SEM Specialist — San Francisco, CA

About The Role

The SEO/SEM Specialist owns organic and paid search performance end-to-end — driving qualified traffic and pipeline through technical SEO, content optimization, and paid search programs across Google, Bing, and emerging search surfaces.

This role sits at the intersection of marketing and data: you will run keyword and competitive research, manage six-figure SEM budgets, and translate search data into recommendations that shape content and product marketing strategy.

Key Responsibilities

• Own technical SEO: run audits, fix crawl/indexation issues, and manage site architecture, schema markup, and Core Web Vitals improvements with engineering

• Build and execute keyword strategies mapped to funnel stages, using tools like Ahrefs, Semrush, and Google Search Console

• Manage paid search campaigns across Google Ads and Microsoft Advertising, including bid strategy, ad copy testing, and budget pacing

• Run structured A/B and multivariate tests on landing pages, ad copy, and SERP features to improve CTR and conversion

• Report on performance with dashboards in GA4 and Looker Studio, tying search KPIs to pipeline and revenue

• Partner with content, design, and web teams to ship SEO-optimized pages and assets on schedule

• Monitor algorithm updates and competitor activity, adjusting strategy proactively

What We Are Looking For

• 3-6 years of hands-on SEO and SEM experience, ideally in B2B SaaS or high-growth tech

• Deep proficiency with GA4, Google Ads, Search Console, Tag Manager, and at least one major SEO platform (Ahrefs, Semrush, or Moz)

• Experience managing paid search budgets of $100K+/year with demonstrated ROAS or CPL improvements

• Working knowledge of HTML/CSS and technical SEO concepts (rendering, canonicalization, structured data)

• Strong analytical skills; comfortable building reports and presenting insights to leadership

• Bachelor's degree in marketing, communications, or a related quantitative field, or equivalent experience

• Bonus: Experience with programmatic SEO, international search, or cA search optimization (AEO/GEO); familiarity with SQL or BigQuery; certifications in Google Ads or Analytics