Marketing Manager — Boston, MA — LinkedIn — 4489589965

About The Role

The Marketing Manager owns demand generation for a growth-stage technology company, turning positioning into campaigns that reliably produce pipeline and brand awareness across B2B and B2C channels.

The role matters because growth depends on it: you will drive the strategy and execution behind paid, organic, and lifecycle programs — working with SEO, SEM, content, and social to hit measurable acquisition targets.

Key Responsibilities

• Own demand-generation strategy and execution across paid search, paid social, email, and organic channels

• Manage SEO strategy: keyword research, on-page optimization, technical SEO audits, and content partnerships to grow organic traffic

• Run SEM programs in Google Ads and LinkedIn Ads, managing budgets, bids, and creative testing to improve CAC and ROAS

• Plan and ship multi-channel campaigns end-to-end — briefs, landing pages, creative assets, and launch timelines

• Build and maintain dashboards in GA4, HubSpot, and Looker; report funnel performance and pipeline contribution to leadership

• Run A/B and multivariate tests on messaging, landing pages, and ad creative to improve conversion rates

• Manage agencies, freelancers, and a marketing budget; negotiate contracts and hold vendors to performance targets

What We Are Looking For

• 4-7 years of marketing experience in B2B or B2C technology, with demonstrated pipeline or revenue impact

• Hands-on expertise with HubSpot or Marketo, Google Ads, GA4, and SEO tools (Ahrefs, Semrush, or similar)

• Proven track record managing paid media budgets of $250K+ annually with measurable efficiency gains

• Strong copywriting and campaign-planning skills; comfortable owning multiple concurrent launches

• Fluency in funnel analytics — attribution models, CAC/LTV, conversion tracking, and cohort reporting

• Bachelor's degree in marketing, communications, or a related field (or equivalent practical experience)

• Bonus: experience with marketing attribution platforms (Dreamdata, HubSpot attribution), marketing automation workflows, product-led growth motion, or webinar/virtual-event programs