Digital Marketing Strategist — Phoenix, AZ

Why Join jv6z?

At jv6z, you won’t be focused on just one piece of digital marketing. You’ll work across web, search, paid media, email, social media, marketing automation, and analytics, connecting the pieces to help jv6z reach and engage physicians, healthcare professionals, practices, brokers, insureds, and prospects.

You’ll work closely with teams across the organization, turning business priorities and our subject-matter expertise into effective digital campaigns and content. It’s a hands-on individual contributor role with room to think strategically, test new ideas, dig into the data, and continually improve what we do. In a smaller, close-knit company like jv6z, your work is visible, your expertise is valued, and you can see the difference your work makes.

What You’ll Do

Digital Strategy & Planning

• Lead pjTN’Y integrated digital strategy and annual plan, aligning audiences, channels, budgets, and performance measures with brand, growth, engagement, and retention priorities.

• Lead content strategy and calendars across LinkedIn, the website, landing pages, email, and paid advertising to support awareness, education, lead generation, and engagement.

• Partner with Business Development, Underwriting, Claims/Risk Management, and Communications to translate business priorities and audience insights into effective digital initiatives.

• Develop audience segmentation, personalization, and automated communications across the customer lifecycle, while evaluating digital trends and emerging technologies, including AI and automation.

Paid Media & Social

• Plan, build, launch, and optimize Google Ads and LinkedIn advertising, managing budgets for lead quality, conversion, and cost efficiency

• Implement social media strategy and post cadence, measuring results against engagement and lead-generation goals

Website, SEO/AEO & User Experience

• Lead website content strategy, SEO/AEO, conversion paths, and user journeys, using research and performance insights to improve visibility, engagement, and conversion.

• Lead landing-page and call-to-action optimization and contribute digital marketing expertise to website modernization alongside our Web Administrator and external partners.

Marketing Automation & CRM

• Build and manage HubSpot email campaigns, audience segments, forms, workflows, lead-nurture programs, and automated communications.

• Strengthen lead capture, qualification, routing, attribution, data quality, and reporting in partnership with internal teams.

Analytics, Reporting & Project Management

• Test and optimize messaging, creative, audiences, landing pages, and calls to action to improve engagement and conversion.

• Build dashboards and reports that measure campaign effectiveness, identify opportunities, and demonstrate business impact.

• Manage multiple projects and digital vendors across scope, budget, quality, and timeline

What We’re Looking For

Required

• 5+ years of experience in digital marketing, digital strategy, or campaign management, with demonstrated success executing integrated digital strategies that drive engagement, qualified leads, and conversion.

• Hands-on experience with Google Ads and HubSpot or a similar CRM and marketing automation platform

• Experience managing digital content across social media, websites, landing pages, email, and paid advertising

• Working knowledge of SEO, AEO, website analytics, and conversion optimization

• Ability to interpret performance data and explain recommendations clearly to non-technical leaders

• Strong project management skills and comfort working both strategically and hands-on

• Bachelor’s degree in a related field or equivalent experience

Preferred

• Experience in insurance, healthcare, financial services, or another regulated industry, and/or marketing to physicians, healthcare organizations, brokers, or other professional audiences

• Proficiency with GA4, Google Tag Manager, Google Search Console, LinkedIn Campaign Manager, and reporting tools

• Experience with content management systems and working with web developers, designers, and technical partners

• Google Ads, Google Analytics, or HubSpot certification

What We Offer

• Competitive salary

• Day 1 benefits, including comprehensive insurance with low deductibles

• 37.5-hour workweek

• Hybrid work schedule after initial onboarding

• 13 paid holidays (including 3 floating days)

• 401(k) with company match up to 6%

• Pension plan

• Tuition reimbursement up to $5,250 per year

Who Thrives in This Role

The most successful candidates are analytical, curious, and results-focused. You enjoy thinking strategically but aren’t afraid to roll up your sleeves and execute. You measure success by the quality and impact of your work, and you’re always looking for ways to improve what comes next. If you’re the kind of marketer who checks yesterday’s campaign results with your morning coffee, we’d love to hear from you.

At jv6z, we believe in doing meaningful work alongside people who care. Join a company that values integrity, collaboration, accountability, and doing what’s right for our policyholders, our team, and the healthcare community we serve.

jv6z is proud to be an equal opportunity employer.