Content Marketing Manager — San Diego, CA

About The Role

The Content Marketing Manager owns the editorial strategy for a B2B SaaS platform, producing the technical and educational content that drives organic growth, product adoption, and demand generation. This role sits at the intersection of SEO, product marketing, and thought leadership — turning complex cloud and data-platform topics into assets that rank, convert, and build category authority.

The role matters because organic content is a primary acquisition channel. Working with SEO, product marketing, and demand-gen teams, the Content Marketing Manager will build a content engine that measurably contributes to pipeline, not just traffic.

Key Responsibilities

• Own and execute the editorial calendar across blog posts, whitepapers, case studies, eBooks, landing pages, and product content

• Develop SEO-driven content strategy: run keyword research in Ahrefs/Semrush, map content to funnel stages, and brief writers accordingly

• Write and edit long-form technical content that accurately reflects the product and resonates with technical buyers (developers, data engineers, IT leaders)

• Manage freelance writers, agencies, and internal SMEs to ship high-quality content on deadline

• Partner with demand-gen on gated assets, email nurture streams, and sales enablement collateral

• Measure content performance in GA4, Looker, and Search Console; report on rankings, MQLs, and content-sourced pipeline

• Run the webinar and podcast program end-to-end, including guest sourcing, promotion, and repurposing into derivative content

What We Are Looking For

• 4-7 years of content marketing experience in B2B SaaS or technology, with a portfolio of published work

• Strong writing and editing samples that demonstrate ability to translate technical concepts for varied audiences

• Hands-on SEO expertise: keyword research, on-page optimization, and search-intent mapping using Ahrefs, Semrush, or equivalent tools

• Experience with CMS platforms (WordPress, Webflow) and marketing automation (HubSpot or Marketo)

• Demonstrated ability to tie content to pipeline and revenue metrics, not just traffic or MQLs

• Excellent project management across concurrent workstreams, SMEs, and external contributors; Bachelor's degree in English, Journalism, Marketing, or equivalent practical experience

• Bonus: experience with product-led growth motion, developer-focused content (APIs, docs, tutorials), video/audio production, or mA-trGEV2p4 content workflows