Social Media Manager — New York, NY

About The Role

The role owns the social media presence end-to-end — building and executing the strategy across LinkedIn, X, Instagram, TikTok, and YouTube to grow audience, engagement, and brand affinity for a B2B/B2C technology company.

You will turn product launches, customer stories, and cultural moments into content that performs, and partner with content, design, and demand-gen teams to make social a measurable driver of pipeline and brand growth.

Key Responsibilities

• Develop and own the social media strategy and editorial calendar across organic channels

• Create, publish, and manage daily content — copy, short-form video, and graphics — using tools like Figma, CapCut, and Canva

• Grow follower bases and engagement rates; set benchmarks and report on reach, engagement, and social-sourced pipeline monthly

• Run paid social campaigns on LinkedIn, Meta, and X in partnership with the demand-gen team, optimizing toward CAC and CPL targets

• Monitor trends, competitors, and platform algorithm changes; translate insights into content experiments

• Manage community engagement — responding to comments, DMs, and mentions, and escalating issues to PR when needed

• Coordinate executive thought-leadership programs and employee advocacy initiatives

What We Are Looking For

• 4-6 years running social media for a tech brand, agency, or high-growth startup with measurable audience and engagement growth

• Deep platform expertise across LinkedIn, Instagram, TikTok, X, and YouTube, including paid and organic mechanics

• Hands-on with scheduling and analytics tools (Sprout Social, Hootsuite, Later, GA4) and comfortable reporting to leadership

• Strong writing and editing skills; able to shift voice between B2B buyers and consumer audiences

• Experience producing or directing short-form video content

• Bachelor's degree in marketing, communications, or related field, or equivalent experience

• Bonus: experience with social listening tools (Brandwatch, Sprinklr), community management at scale, or founder/executive ghostwriting