Digital Marketing Specialist — Phoenix, AZ

About The Role

The role drives digital demand generation across paid, owned, and organic channels for a B2B/B2C technology company, owning execution from campaign build to performance reporting.

You will run campaigns in HubSpot and Google Ads, manage SEO and paid search programs, and turn analytics from GA4 and Looker into decisions that grow qualified traffic and pipeline.

Key Responsibilities

• Build and launch paid search and paid social campaigns in Google Ads and LinkedIn Campaign Manager, managing budgets and bid strategies

• Own SEO: run keyword research and technical audits, and ship on-page optimizations with the content team

• Develop and A/B test landing pages and email programs in HubSpot to improve conversion rates

• Track channel performance in GA4 and Looker Studio; report on CAC, ROAS, and pipeline contribution

• Collaborate with content, design, and sales to align campaigns with messaging and launch timelines

• Manage agency and vendor relationships across paid media and SEO

What We Are Looking For

• 3-5 years of digital marketing experience, ideally in B2B or B2C SaaS

• Hands-on expertise with Google Ads, GA4, and at least one marketing automation platform (HubSpot or Marketo)

• Working knowledge of SEO fundamentals, including keyword research and technical auditing

• Strong analytical skills; comfortable building dashboards and presenting performance data

• Excellent copywriting and campaign project-management skills

• Bachelor's degree in marketing, communications, or a related field (or equivalent experience)

• Bonus: experience with Salesforce attribution, webflow/CMS management, or marketing-ops certifications