Marketing Manager — Washington, DC
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Локация: Washington, DC
Формат: не указан
Занятость: Полная занятость
Грейд: не определён
About The Role
The role owns demand generation and brand marketing for a well-funded technology company, translating product positioning into campaigns that consistently produce pipeline and measurable revenue impact.
Reporting into the marketing leadership team, the role works cross-functionally with sales, product, content, and design to plan, launch, and optimize multi-channel programs across B2B and B2C audiences.
Key Responsibilities
• Plan and execute integrated demand-generation campaigns across email, paid search (Google Ads, LinkedIn Ads), paid social, and organic channels
• Own the marketing analytics stack: define KPIs, build dashboards in GA4 and Looker, and report on CAC, MQL-to-SQL conversion, and pipeline contribution
• Manage marketing automation workflows in HubSpot or Marketo, including lead nurturing sequences, scoring models, and lifecycle campaigns
• Run structured A/B tests on messaging, landing pages, and creative to improve conversion rates across the funnel
• Own the SEO/content strategy: conduct keyword research, brief writers, and optimize existing content for organic search performance
• Manage the editorial and campaign calendar, coordinating with design and product marketing to ship assets on schedule
• Own a portion of the marketing budget; negotiate vendor contracts and report performance to leadership monthly
What We Are Looking For
• 4-7 years of demand generation or digital marketing experience at a B2B or B2C technology company
• Demonstrated track record of building campaigns that drive pipeline or revenue, with numbers to back it up
• Hands-on expertise with HubSpot or Marketo, Google Ads, LinkedIn Ads, GA4, and a CRM (Salesforce preferred)
• Strong copywriting and messaging skills; able to draft campaign briefs and landing-page copy without heavy support
• Solid analytical foundation: comfortable with attribution models, funnel metrics, and budget forecasting
• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience
• Bonus: Experience with marketing-attribution tools (Dreamdata, Bizible), webinar/virtual-event platforms (Zoom, ON24), SEO tools (Ahrefs, SEMrush), or prior experience at a venture-backed startup