Digital Marketing Specialist — Seattle, WA
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ОткликнутьсяAbout The Role
The Digital Marketing Specialist owns the day-to-day execution of the digital acquisition engine: paid search and social, SEO, email, and landing-page optimization for a fast-growing B2B SaaS product.
This role matters because digital is the primary growth channel. The specialist turns budget into qualified pipeline, using data from GA4, HubSpot, and the ad platforms to double down on what works and kill what doesn't.
Key Responsibilities
• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta with weekly budget pacing and performance reviews
• Own SEO strategy end-to-end: keyword research, on-page optimization, technical audits, and link-building coordination with content
• Build and manage lifecycle email programs in HubSpot, including segmentation, drip sequences, and deliverability monitoring
• Design and run A/B tests on landing pages, ad creative, and email copy to lift conversion rates across the funnel
• Build dashboards and reports in GA4 and Looker Studio covering CAC, MQL-to-SQL conversion, and channel ROI
• Manage relationships with agencies and freelancers, including briefs, timelines, and quality control
• Collaborate with product marketing to translate positioning into campaign messaging and assets
What We Are Looking For
• 3-5 years of hands-on digital marketing experience in B2B tech or SaaS
• Deep working knowledge of Google Ads, LinkedIn Ads, and GA4; Google Ads certification preferred
• Experience with marketing automation (HubSpot, Marketo, or Pardot) and Salesforce or similar CRM
• Solid grounding in SEO fundamentals, including keyword research tools (Ahrefs, Semrush) and technical audit basics
• Comfortable analyzing campaign data and making budget decisions without waiting for permission
• Excellent copywriting and editing skills; can write a landing page that converts
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience
• Bonus: experience with Webflow or WordPress, SQL basics, ABM program execution, or marketing attribution modeling