Digital Marketing Specialist — New York, NY — LinkedIn — 4487947476
Зарплата не указана
ОткликнутьсяAbout The Role
The role owns execution of digital marketing programs across paid search, paid social, SEO, email, and web — the channels that drive traffic, leads, and pipeline for a fast-growing technology company.
Reporting into the demand generation team, the Digital Marketing Specialist runs campaigns end-to-end: launching, measuring, and optimizing in a data-heavy environment where budget efficiency and conversion rates are watched weekly.
Key Responsibilities
• Build and launch paid campaigns across Google Ads, LinkedIn Ads, and Meta, managing budgets, bids, and audience targeting
• Own SEO execution: keyword research, on-page optimization, technical audits, and coordination with content on briefs and link building
• Run email campaigns and lifecycle flows in HubSpot or Marketo, including segmentation, automation, and deliverability monitoring
• Analyze performance in GA4 and Looker Studio; build dashboards and report on CPL, CAC, ROAS, and conversion funnel metrics
• A/B test ad creative, landing pages, and email copy; document wins and scale what works
• Partner with design, content, and sales to produce campaign assets and align messaging with positioning
• Manage landing page builds in Webflow or WordPress, including tracking setup via GTM and UTM governance
What We Are Looking For
• 3-5 years of digital marketing experience in B2B SaaS or B2C tech, with measurable results in paid acquisition or SEO
• Hands-on expertise with Google Ads and at least one major marketing automation platform (HubSpot, Marketo, Pardot)
• Proficiency with GA4, Google Tag Manager, and building performance reports stakeholders can act on
• Working knowledge of SEO fundamentals, including technical audits and keyword strategy
• Strong project management skills; comfortable running 5+ concurrent campaigns
• Bachelor's degree in marketing, communications, or equivalent practical experience
• Bonus: experience with Webflow, SQL or spreadsheet modeling, SEMrush/Ahrefs, or marketing attribution tools like HockeyStack or Dreamdata