Marketing Manager — Phoenix, AZ — LinkedIn — 4487932801

About The Role

The role owns demand generation and brand strategy for a well-funded technology company, translating product positioning into campaigns that consistently drive qualified pipeline and market awareness.

This position matters because growth depends on it: the marketing manager sits at the intersection of product, sales, and customer insight, running multi-channel programs across SEO/SEM, paid social, email, and content that directly impact revenue and brand equity in competitive B2B and B2C markets.

Key Responsibilities

• Design and launch integrated demand-gen campaigns across Google Ads, LinkedIn, email, and organic channels, managing them from brief through post-mortem

• Own SEO/SEM strategy: keyword roadmaps, on-page optimization, paid search bidding, and technical SEO coordination with engineering

• Build and manage the editorial and content calendar, partnering with writers, designers, and product marketers to ship landing pages, whitepapers, and case studies

• Define campaign KPIs and dashboards in GA4, HubSpot/Marketo, and Looker; report CAC, MQL-to-SQL conversion, and pipeline contribution to leadership monthly

• Run structured A/B tests on ad creative, messaging, and landing pages; feed learnings back into positioning and channel mix

• Manage a six-figure program budget and agency/vendor relationships, reallocating spend toward highest-ROI channels

• Partner with sales to build ABM plays, nurture sequences, and enablement content for key segments

What We Are Looking For

• 4-7 years of marketing experience in B2B or B2C tech, with demonstrable pipeline or revenue attribution from campaigns you ran

• Hands-on expertise with marketing automation and analytics platforms (HubSpot, Marketo, GA4, Google Ads, LinkedIn Campaign Manager)

• Working knowledge of SEO fundamentals, including keyword research tools (Ahrefs, SEMrush) and on-page optimization

• Strong writing and editing skills; able to craft compelling messaging for ads, emails, and landing pages without heavy reliance on agencies

• Comfortable with funnel metrics and budget ownership; can defend spend decisions with data

• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience

• Bonus: experience with ABM platforms (6sense, Demandbase), marketing attribution tools, HTML/CSS basics, or building campaigns in a hypergrowth startup environment