SEO / SEM Specialist — San Diego, CA

About The Role

The role owns organic and paid search for a fast-growing tech company: driving non-branded traffic, improving conversion from search, and lowering blended acquisition costs across SEO and SEM.

You will own the technical and content sides of SEO, run paid search programs with real budget, and report directly on pipeline and revenue contribution. Search is a primary acquisition channel here, and this role decides how it performs.

Key Responsibilities

• Own the SEO roadmap: technical audits, site architecture, internal linking, Core Web Vitals, and schema markup in partnership with engineering

• Build and manage keyword strategies mapped to funnel stages, using tools like Ahrefs, Semrush, and Search Console

• Plan, launch, and optimize paid search campaigns in Google Ads and Microsoft Advertising across branded, non-branded, and competitor terms

• Run structured experiments on landing pages, ad copy, and bidding strategies to improve quality scores, CPCs, and conversion rates

• Develop content briefs and partner with writers and product marketing to ship pages that rank and convert

• Build dashboards in GA4 and Looker Studio tying organic sessions, paid spend, and rankings to MQLs and pipeline

• Monitor algorithm updates, SERP feature changes, and competitor movement; adjust strategy proactively

What We Are Looking For

• 3-6 years of hands-on SEO and SEM experience, ideally in B2B SaaS or technology

• Deep proficiency with Google Ads (search, shopping, performance max) and Google Analytics 4, including conversion tracking and UTM architecture

• Working knowledge of technical SEO: crawl budgets, indexation, sitemaps, canonicalization, and JavaScript rendering issues

• Experience managing six-figure-plus annual paid search budgets with documented efficiency gains

• Strong analytical skills: comfortable in Excel/Sheets, SQL a plus, able to build and defend attribution models

• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience

• Bonus: experience with Ahrefs/Semrush API workflows, programmatic SEO, Tag Manager and server-side tracking, or HubSpot/Marketo integrations