Marketing Manager — Washington, DC

About The Role

The Marketing Manager owns demand generation for a fast-growing technology company, turning positioning into campaigns that reliably produce pipeline and revenue. The role spans the full marketing stack: SEO/SEM, paid acquisition, email, content strategy, and lifecycle marketing.

Reporting to a senior marketing leader, the Marketing Manager partners with sales, product, and design to plan, launch, and measure multi-channel programs — and has real budget authority to double down on what works.

Key Responsibilities

• Plan and execute integrated demand-generation campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), email, and organic channels

• Own SEO strategy end-to-end: technical audits, keyword research, on-page optimization, and content briefs for writers

• Build and manage the campaign calendar in HubSpot/Marketo, owning segmentation, nurture flows, and lead-scoring logic

• Define KPIs and reporting dashboards in GA4 and Looker; iterate on CAC, MQL-to-SQL conversion, and pipeline contribution

• Run structured A/B tests on landing pages, ad creative, and messaging; ship winners and document learnings

• Manage agency and vendor relationships plus a six-figure media budget, reallocating spend based on performance

• Present monthly performance reviews and quarterly plans to marketing and sales leadership

What We Are Looking For

• 4-7 years of B2B or B2C marketing experience with demonstrable pipeline or revenue impact

• Hands-on expertise with HubSpot or Marketo, Google Ads, GA4, and at least one SEO toolset (Ahrefs, Semrush)

• Strong analytical skills: comfortable building attribution models and presenting performance data to leadership

• Excellent writing and editing ability; can write high-converting ad copy and brief writers without micromanaging

• Experience managing budgets of $500K+ across multiple channels

• Bachelor's degree in marketing, communications, or related field (or equivalent experience)

• Bonus: experience with marketing attribution tools (Dreamdata, HockeyStack), ABM platforms (6sense, Demandbase), or working at a venture-backed startup