SEO & Website Optimization Specialist - WFH — United States

About the Role

Legal Associations Management (LAM) is seeking a Site Health + SEO Specialist to support the performance, stability, and search visibility of its websites. In this role, you will focus on reducing technical issues, improving website health, and supporting team productivity through proactive website maintenance, analytics tracking, and targeted SEO improvements.

You will use keyword research, Semrush analysis, and website performance data to identify opportunities for improving search rankings and overall site performance. Working closely with the Technology Program Manager, Lead Web Developer, and UX/UI Designer, you will help maintain well-structured websites and implement SEO improvements that support long-term growth.

Key Responsibilities

• Improve search rankings through ongoing keyword research and Semrush analysis.

• Identify and resolve technical SEO issues affecting website visibility and performance.

• Review and improve website content based on content gaps, ranking opportunities, and user intent.

• Monitor SEO health scores and take action to improve overall website performance.

• Update plugins and perform routine WordPress maintenance.

• Track ranking changes and website metrics to guide SEO improvements.

• Maintain clean website structures that support long-term growth.

Required Qualifications

• At least 2 years of SEO experience with hands-on experience using Semrush.

• Ability to translate data insights into clear and actionable SEO improvements.

• Working knowledge of WordPress, including plugin updates and routine maintenance.

• Familiarity with keyword research, on-page SEO, and basic technical SEO.

• Ability to identify issues and take initiative without waiting for direction.

• Experience using Google Search Console and Google Analytics.

Preferred Qualifications

• Basic knowledge of HTML or website speed optimization.

• Comfort working with Oxygen Builder.

• Familiarity with ClickUp.

• Experience supporting content teams with SEO recommendations.

• Knowledge of accessibility standards.

Reporting Structure

• Reports to the Technology Program Manager.

• Works closely with the Lead Web Developer and UX/UI Designer.

Work Arrangement & Schedule

This is a full-time position with remote work available for candidates located more than a 45-minute drive from Dothan, Alabama.

Candidates living within a 45-minute drive of Dothan are required to work in the office. Local team members may work remotely one day per week, depending on team needs and role requirements.

Working hours are Monday through Friday, 8:00 AM to 5:00 PM Central Time.

Salary & Benefits

• Paid Time Off:

• 80 hours per year.

• Increases to 120 hours after 3 years of employment.

• Increases to 144 hours after 5 years of employment.

Sick Leave:

• 5 days per year.

Paid Holidays:

• 10 paid holidays per year, including New Year's Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving, the Friday after Thanksgiving, Christmas Eve (half-day), Christmas Day, and the day after Christmas.

• Paid Family & Medical Leave:

• 4 weeks of paid FMLA leave.

Health Insurance:

• BCBS health insurance plans available.

• LAM covers 50% of the cost of individual health insurance plans.

• Dental & Vision Insurance:

• Two dental plans and two vision plans available. These are not covered by the company.

• Disability Insurance:

• Short-term and long-term disability coverage fully paid by LAM.

• Accidental Life Insurance:

• A $20,000 policy provided by LAM.

Additional Information

LAM supports professional growth and provides opportunities for career advancement. The company is an Equal Opportunity Employer committed to creating an inclusive workplace.

The position is expected to be filled as soon as possible, with an ideal start date in January.