SEO / SEM Specialist — Austin, TX
Зарплата не указана
ОткликнутьсяAbout The Role
The role owns organic and paid search performance end-to-end: driving qualified traffic, lowering acquisition costs, and turning search into a predictable growth channel. This spans technical SEO, content optimization, and SEM program management across Google Ads and Bing.
You will work closely with content, product marketing, and web engineering to improve rankings, landing page conversion, and paid efficiency in a B2B and B2C environment where search directly influences pipeline and revenue.
Key Responsibilities
• Own technical SEO: run audits, fix crawl/indexation issues, and manage Core Web Vitals, schema markup, and site architecture with engineering
• Build and manage keyword strategies and content roadmaps that target high-intent, commercial terms across the funnel
• Plan, launch, and optimize paid search campaigns in Google Ads and Microsoft Advertising, including bid strategy, match types, and negative keywords
• Own analytics and reporting: build dashboards in GA4 and Looker Studio tracking rankings, CTR, CPA, ROAS, and organic pipeline contribution
• Run structured experiments on ad copy, landing pages, and on-page elements to improve conversion rates
• Manage the SEO tool stack (Semrush, Ahrefs, Screaming Frog, Search Console) and agency/vendor relationships
• Partner with content and web teams to ensure new pages ship with proper metadata, internal linking, and structured data
What We Are Looking For
• 3-6 years of hands-on SEO and SEM experience, ideally in a tech or SaaS environment
• Proven record of improving organic traffic and rankings, with specific examples of outcomes
• Deep fluency in GA4, Google Search Console, Google Ads, and at least one major SEO platform (Semrush, Ahrefs, Moz)
• Working knowledge of HTML, CSS basics, JavaScript's impact on crawling, and technical SEO diagnostics
• Experience managing six-figure paid search budgets and reporting performance to leadership
• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience
• Bonus: experience with programmatic SEO, international search, SQL/BigQuery, or marketing automation platforms like HubSpot