Senior Digital Marketing Specialist — Greater Boston

Senior Digital Marketing Specialist

Location: Greater Boston Area, MA

Schedule: Hybrid | 3 Days Onsite, 2 Days Remote

A growing and innovative healthcare-focused organization is seeking a Senior Digital Marketing Specialist lead content strategy, social media execution, marketing automation initiatives, SEO efforts, and digital engagement programs that drive brand awareness, lead generation, and customer growth.

This is an ideal opportunity for a creative yet data-driven marketer who enjoys developing compelling content, managing multi-channel digital campaigns, leveraging marketing automation tools, and using analytics to optimize performance. The role works closely with marketing leadership, product teams, sales stakeholders, and external partners to strengthen brand presence and accelerate business growth.

Responsibilities:

• Lead the development and execution of organic and paid social media strategies across multiple platforms

• Create and manage engaging content for websites, blogs, email campaigns, social media channels, and other digital marketing initiatives

• Own content calendars and ensure consistent brand messaging across all digital channels

• Manage and optimize SEO initiatives to improve website visibility, search rankings, and organic traffic

• Identify and implement emerging AI-driven search and Answer Engine Optimization (AEO) opportunities

• Serve as the subject matter expert for HubSpot marketing automation, including workflows, lead nurturing campaigns, segmentation, and reporting

• Develop and execute email marketing campaigns designed to drive engagement, lead generation, and customer retention

• Monitor campaign performance, analyze KPIs, and provide actionable recommendations to improve results

• Manage paid social advertising campaigns, including audience targeting, budget allocation, and performance optimization

• Develop and execute A/B testing strategies across digital campaigns to improve engagement and conversion rates

• Collaborate with cross-functional teams to support product launches, promotional campaigns, and brand initiatives

• Manage influencer marketing initiatives and external content partnerships when applicable

• Track industry trends, competitor activity, and emerging digital marketing best practices

• Create reports and dashboards that communicate campaign performance and business impact to leadership

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field

• 5+ years of experience in digital marketing, content marketing, social media marketing, or related disciplines

• Proven experience developing and executing successful social media campaigns that drive measurable business results

• Hands-on experience with HubSpot or comparable marketing automation platforms

• Strong understanding of SEO, keyword strategy, content optimization, and organic search best practices

• Experience managing email marketing campaigns, nurturing programs, and automated customer journeys

• Proficiency with Google Analytics and other digital reporting tools

• Strong content creation, copywriting, editing, and storytelling capabilities

• Experience evaluating campaign performance and using data to drive strategic decisions

• Excellent project management, organization, and communication skills

• Ability to manage multiple priorities and deadlines in a fast-paced environment

Preferred Qualifications:

• Experience within healthcare, medical device, life sciences, dental, or other regulated industries

• Experience managing paid social campaigns across Meta, LinkedIn, and other advertising platforms

• Familiarity with influencer marketing programs and creator partnerships

• Experience with Canva, Adobe Creative Suite, Photoshop, or video editing tools

• Experience managing multiple websites and digital properties

• Knowledge of conversion rate optimization (CRO) and landing page best practices

• Experience utilizing AI-powered marketing tools and content development platforms

• Google Analytics, HubSpot, or related digital marketing certifications

What We're Looking For:

• A digital marketer who enjoys owning strategy while remaining hands-on in execution

• A content creator who understands how to translate complex concepts into compelling marketing messages

• Someone who can blend creativity with data-driven decision making

• A self-starter who proactively identifies opportunities for growth and improvement

• A marketer who enjoys experimenting, testing, and continuously optimizing performance

• A collaborative professional who builds strong partnerships across teams and stakeholders

• A detail-oriented individual who values quality, consistency, and accountability

• A growth-minded marketer who stays current on emerging trends in social media, content marketing, AI, and digital engagement

If you're looking for an opportunity where you can combine social media strategy, content creation, SEO, marketing automation, analytics, and digital campaign management while making a measurable impact on business growth, we'd love to connect.