Digital Marketing Specialist — San Francisco, CA
Зарплата не указана
ОткликнутьсяКомпания: ••••••••
Локация: San Francisco, CA
Формат: не указан
Занятость: Полная занятость
Грейд: Middle
About The Role
The role owns the execution engine behind paid acquisition, SEO, and lifecycle marketing: building campaigns, optimizing funnels, and turning traffic into qualified pipeline and revenue.
Working across a modern martech stack (GA4, HubSpot/Marketo, Google Ads, Meta), the role runs the experiments and reporting that determine where marketing spend goes next — and proves the impact.
Key Responsibilities
• Plan, launch, and optimize paid campaigns across Google Ads, Meta, and LinkedIn, owning budgets from $50K-$250K/month
• Own SEO strategy: technical audits, keyword roadmaps, on-page optimization, and link-building programs to grow organic pipeline
• Build and maintain lifecycle email programs in HubSpot or Marketo, including nurture flows, segmentation, and deliverability monitoring
• Design and run A/B tests on landing pages, ad creative, and CTAs; document results and ship the winners
• Build dashboards in GA4 and Looker/Tableau tracking CAC, MQL-to-SQL conversion, and channel ROI; report weekly to leadership
• Partner with content and design to produce campaign assets, from paid social creative to gated reports and webinar funnels
• Manage agency and vendor relationships, including contracts, scope, and performance reviews
What We Are Looking For
• 3-5 years of digital marketing experience in B2B SaaS, consumer tech, or a similarly fast-moving environment
• Hands-on expertise with paid search and paid social platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)
• Working knowledge of SEO fundamentals including technical audits, keyword research, and content optimization
• Proficiency with marketing automation and analytics: HubSpot or Marketo, GA4, spreadsheet modeling, and at least one BI tool
• Demonstrated ability to manage six-figure budgets and improve CAC or conversion metrics measurably
• Strong written communication and project-management skills across multiple concurrent campaigns
• Bonus: SQL or Python for data analysis, HubSpot certification, experience with Webflow or landing page builders, and exposure to product-led growth motions