SEO / SEM Specialist — Seattle, WA
Зарплата не указана
ОткликнутьсяAbout The Role
The role owns organic and paid search performance end-to-end, driving qualified traffic and pipeline through SEO, SEM, and search-intelligence programs across a growing B2B and B2C footprint.
You will work with content, product marketing, and web teams to improve rankings, conversion, and paid-search efficiency in an environment where rankings, CPCs, and CACs are tracked weekly.
Key Responsibilities
• Own the SEO roadmap: technical audits, on-page optimization, schema markup, and Core Web Vitals improvements in partnership with engineering
• Build and manage SEM campaigns across Google Ads, Bing, and paid search extensions; own bids, budgets, and negative-keyword hygiene
• Run keyword research and clustering with tools like Ahrefs, Semrush, and Search Console to inform content and landing-page priorities
• Develop, test, and iterate ad copy, landing pages, and CTAs to improve Quality Scores and conversion rates
• Instrument and report on performance in GA4 and Looker Studio; define KPIs for organic traffic, CPL, ROAS, and share of voice
• Monitor algorithm updates and SERP feature changes; adapt strategy and brief stakeholders on impact
• Manage link-building, local SEO, and agency/vendor relationships within an owned budget
What We Are Looking For
• 3-6 years of hands-on SEO and SEM experience, ideally in B2B SaaS or consumer tech
• Deep proficiency with Google Ads, GA4, Search Console, Ahrefs or Semrush, and tag management (GTM)
• Strong understanding of technical SEO: crawlability, site architecture, redirects, structured data
• Track record of improving organic rankings and paid-search efficiency with measurable CAC/ROAS impact
• Fluent in SQL, Sheets, or Python for analysis is a strong plus; comfortable building dashboards
• Bachelor's degree in marketing, communications, or related field (or equivalent experience)
• Bonus: experience with A/B testing tools (Optimizely, VWO), programmatic SEO, or mz-dHpn8z content workflows; Google Ads and Analytics certifications