SEO / SEM Specialist — Dallas, TX

About The Role

The role owns organic and paid search performance for a fast-growing technology company, managing the full SEO/SEM stack: technical site health, content optimization, keyword strategy, and paid search campaigns across Google Ads and Microsoft Advertising.

This position directly influences acquisition economics. The team treats search as a growth channel with real budgets and real targets — the specialist's work on rankings, Quality Scores, and landing page conversion shows up in pipeline and revenue within the quarter.

Key Responsibilities

• Own the paid search program end-to-end: campaign structure, keyword bidding, negative keyword management, ad copy testing, and budget allocation across Google Ads and Microsoft Advertising

• Run technical SEO audits and drive fixes with engineering — crawlability, Core Web Vitals, schema markup, site architecture, and indexation issues

• Develop and execute keyword and content strategies, partnering with content and product marketing to target high-intent commercial queries

• Build and maintain dashboards in GA4, Search Console, and Looker Studio to report on rankings, CPC/CPA trends, and organic-to-pipeline contribution

• Manage SEM budgets in the six-figure range; optimize bids and match types to hit CAC and ROAS targets

• Run structured experiments on landing pages, ad copy, and SERP features, documenting learnings and scaling winners

• Monitor algorithm updates and competitor movement; translate changes into action plans within days, not quarters

What We Are Looking For

• 3-6 years of hands-on SEO and SEM experience, ideally in B2B SaaS or tech

• Deep proficiency with Google Ads, Microsoft Advertising, GA4, Search Console, and tools like Semrush, Ahrefs, or Screaming Frog

• Working knowledge of technical SEO: HTML basics, structured data, site speed diagnostics, and log-file or crawl analysis

• Track record of managing meaningful paid search budgets with measurable efficiency gains (CPA, ROAS, or CAC)

• Strong analytical skills; comfortable with Excel/Sheets modeling and presenting performance to leadership

• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience

• Bonus: SQL skills, experience with SEO for FG search (SGE/XS NBqDDzMvW), HubSpot or Marketo familiarity, and agency-side experience