Content Marketing Manager — Dallas, TX

About The Role

The role owns the content engine for a fast-growing technology company — building the editorial strategy, producing the assets, and proving the impact on pipeline and revenue.

You will translate complex technical topics (cloud, data, developer tools) into content that ranks, converts, and moves buyers through the funnel, working closely with product marketing, SEO, and sales.

Key Responsibilities

• Own and execute the editorial calendar across blog, whitepapers, case studies, and webinars

• Write and edit long-form and technical content — from SEO blog posts to bottom-of-funnel assets for sales

• Partner with SEO to drive organic strategy: keyword research, on-page optimization, and technical content that ranks

• Develop thought-leadership content with internal experts — product leaders, engineers, and executives

• Repurpose and distribute content across channels: email, LinkedIn, paid social, and sales enablement

• Measure content performance against KPIs (traffic, rankings, MQLs, pipeline contribution) using GA4 and attribution tools

• Manage freelance writers and agencies to scale production without sacrificing quality

What We Are Looking For

• 4-7 years of content marketing experience, ideally in B2B SaaS or technology

• Proven portfolio of content that ranks and converts — be ready to share links

• Deep working knowledge of SEO principles, keyword research, and content optimization

• Hands-on with CMS platforms (WordPress, Webflow) and analytics tools (GA4, Search Console, SEMrush or Ahrefs)

• Exceptional writing and editing skills — ability to make technical subjects clear and engaging

• Bachelor's degree in Marketing, Journalism, Communications, or equivalent practical experience

• Bonus: experience with developer-focused audiences, product-led growth motion, or marketing automation (HubSpot/Marketo)