SEO / SEM Specialist — Boston, MA

About The Role

The role owns organic and paid search performance end-to-end — technical SEO, content strategy, and SEM campaigns across Google Ads and Bing. The team's search programs are a top source of qualified pipeline, and this role is accountable for growing that number.

You will work closely with content, web engineering, and demand generation to improve rankings, lower acquisition costs, and turn search data into product and messaging decisions.

Key Responsibilities

• Own the technical SEO roadmap: run audits with Screaming Frog, Sitebulb, and Search Console, and partner with engineering to fix crawl, indexation, schema, and Core Web Vitals issues

• Build and manage keyword strategies using Ahrefs, Semrush, and GA4 to identify ranking opportunities and content gaps

• Plan, launch, and optimize paid search campaigns in Google Ads and Bing — keyword bidding, ad copy testing, audience segmentation, and budget pacing

• Ship and iterate on landing pages; run A/B tests with tools like Optimizely or VWO to improve quality scores and conversion rates

• Track and report on KPIs including rankings, CTR, organic traffic, CAC, ROAS, and search-attributed pipeline

• Collaborate with content writers on briefs, on-page optimization, and internal linking strategy

• Monitor algorithm updates and competitor positioning; proactively adjust strategy and communicate impact to leadership

What We Are Looking For

• 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C tech

• Deep working knowledge of Google Search Console, GA4, Google Ads, and at least one major SEO platform (Ahrefs, Semrush, Moz)

• Experience with technical SEO: site architecture, structured data, page speed, and JavaScript rendering issues

• Proven track record managing paid search budgets of $50K+/month with measurable ROAS improvement

• Comfortable with Excel/Sheets analysis, reporting dashboards (Looker Studio or Tableau), and presenting results to leadership

• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience

• Bonus: experience with programmatic SEO, HTML/CSS basics, SQL, or managing agency partners