Content Writer (AEO / SEO) — United States

About The Company

OnePay is the consumer fintech trusted by millions of Americans to make money better. Our financial system is broken, plagued by high fees, low rates, and limited opportunities for individuals to grow their money. At OnePay, we are dedicated to fixing these issues with speed and innovation. We offer an all-in-one financial services platform that integrates banking, high-yield savings, credit cards, point-of-sale lending, investing, and cryptocurrency services in one seamless experience. In addition to serving consumers directly, we partner with employers, HCM providers, gig platforms, and others to embed financial services for millions of employees and frontline workers. Backed by Walmart, the world’s largest retailer, and Ribbit Capital, a leading fintech investor, OnePay benefits from unparalleled scale and distribution, enabling us to build a truly category-defining financial platform. Our culture values urgency, exceptional performance with humility, and agility in a fast-moving environment.

About The Role

We are seeking an experienced AEO/SEO Content Writer to join OnePay’s team. In this role, you will be responsible for creating compelling, clear, and compliant content for our blog and landing pages, focused on banking, credit building, investing, and rewards. Your work will not only engage and educate our audience but also optimize for search performance and conversion. You will collaborate closely with our in-house SEO Lead and external SEO agency to translate keyword research and search intent into high-impact copy that drives traffic and business results. This role requires a strong understanding of the regulated financial industry and the ability to balance compliance with clarity and engagement. You will manage the editorial process from ideation through legal review to publication and continuously refine content based on analytics and SEO insights.

Qualifications

• 5+ years of experience as an SEO or content writer with a proven portfolio demonstrating search performance

• Experience writing for fintech, banking, credit unions, or other regulated financial institutions, including navigating compliance review cycles

• Proficiency in on-page SEO techniques such as keyword research, search intent analysis, internal linking, metadata optimization, and content structuring

• Familiarity with SEO tools including Ahrefs, Semrush, Google Search Console, and modern content management systems

• Ability to write conversion-focused landing page copy that maintains brand voice and clarity

• Exceptional editorial skills with meticulous attention to accuracy in financial terminology, numbers, and disclosures

• Capability to explain complex financial concepts like credit building, investing basics, BNPL, and rewards in an approachable manner

• Curiosity about emerging search technologies and AI tools (e.g., ChatGPT, Claude) and willingness to collaborate with PR on LinkedIn content

• Self-driven with a proactive, builder mentality

Responsibilities

• Create blog posts and landing page content for OnePay’s core financial products including banking, credit building, credit cards, investing, crypto, and rewards

• Develop sharp content outlines from keyword research and search intent briefs, then produce polished, publish-ready copy

• Design landing pages that convert with clear value propositions, scannable structure, and compelling calls to action

• Collaborate with SEO and growth teams to identify content gaps and prioritize topics by traffic potential and business impact

• Work closely with Legal and Compliance teams to ensure all content is accurate and approved prior to publication

• Shape and evolve the OnePay brand voice to be approachable, plain-spoken, and jargon-free, even on technical topics

• Regularly update existing content to reflect changes in search performance, product offerings, and regulatory requirements

• Analyze content performance using SEO analytics tools and apply insights to improve future briefs and content strategies

Benefits

• Competitive base salary with stock options

• Comprehensive health benefits starting from Day 1

• 401(k) retirement plan with company match

• Remote-friendly work environment within the US

• Flexible time off (FTO) policy

• Opportunities for professional growth in a high-growth, mission-driven, and inclusive culture

• Meaningful work that directly impacts millions of users

Equal Opportunity

OnePay is committed to building technology and products that serve and are loved by a diverse population. To achieve this, we strive to create a team with varied perspectives and experiences. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants requiring special assistance or accommodations during the interview process or in accessing our website may contact us for support.