Global Product Marketing Manager — Irvine, CA

Job Description

Our client is an innovative, consumer-focused technology company seeking a Senior Product Marketing Manager to lead the strategy, development, and execution of product marketing initiatives that drive customer engagement and business growth.

This is a highly visible role responsible for shaping product positioning, leading go-to-market strategies, and translating product features into compelling customer value propositions. The ideal candidate is both strategic and hands-on, with a passion for launching products, influencing cross-functional teams, and delivering impactful marketing campaigns that resonate with consumers.

Key Responsibilities

• Develop compelling product and subscription positioning, messaging, and value propositions that clearly communicate customer benefits and differentiate products in the marketplace.

• Lead end-to-end go-to-market strategy and execution for new product launches and feature releases.

• Partner closely with Product, Creative, Sales, Customer Experience, and Executive Leadership to ensure alignment across all marketing initiatives.

• Analyze customer insights, market trends, competitive intelligence, and performance data to inform product strategy and marketing decisions.

• Create launch plans, project timelines, success metrics, and internal enablement strategies to ensure successful product introductions.

• Develop sales enablement materials, including presentations, messaging guides, competitive battle cards, FAQs, and training resources.

• Identify new market opportunities and recommend strategies to drive product adoption, customer engagement, and long-term growth.

• Serve as a strategic advisor to cross-functional stakeholders, helping shape the product roadmap and customer experience.

• Establish and continuously improve product marketing best practices, processes, and frameworks across the organization.

Qualifications

Required

• 8+ years of experience in Product Marketing combined with B2C or consumer marketing.

• Proven success developing and executing go-to-market strategies for new products and feature launches.

• Strong experience translating technical product capabilities into customer-focused messaging and value propositions.

• Exceptional written, verbal, and presentation skills.

• Strategic thinker with the ability to execute at both a high level and in a hands-on capacity.

• Highly analytical and data-driven, with experience leveraging customer insights and performance metrics to inform decisions.

• Demonstrated ability to influence cross-functional teams and build strong relationships across Product, Marketing, Sales, and Executive Leadership.

• Comfortable working in a fast-paced, collaborative environment with multiple priorities.

Preferred

• Experience marketing technology products, SaaS platforms, connected devices, or subscription-based products.

• Background in competitive intelligence, market research, or customer insights.

• Experience bringing innovative consumer products to market through integrated marketing campaigns.

What You’ll Bring

• Strong customer-first mindset with exceptional storytelling abilities.

• Proven success launching products that drive measurable business results.

• Excellent project management and organizational skills.

• Ability to balance strategic planning with day-to-day execution.

• Passion for innovation, consumer technology, and building products that create meaningful customer experiences.