frB2KP FZThPnP Marketing TkCeqeWvYS — Northborough, MA

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Social Media & Content

About the Opportunity

An established organization with a portfolio of professional-market products is seeking a digital marketer to strengthen its online presence and turn audience engagement into measurable business results.

This is a hands-on role spanning social media, content development, email marketing, and website optimization. Working with marketing leadership, brand partners, and external creative resources, you will develop campaigns that attract new audiences, generate demand, and deepen relationships with existing customers.

What You’ll Do

Social Media & Audience Engagement

• Manage day-to-day social media activity, including content planning, publishing, community engagement, and performance tracking.

• Develop paid and organic campaigns that support brand visibility, lead generation, customer acquisition, and repeat purchases.

• Build relationships with relevant creators, industry voices, and external partners to expand reach and strengthen credibility.

• Adapt messaging and creative for different audiences, platforms, and stages of the customer journey.

Content & Website Marketing

• Translate brand priorities into useful, engaging content for websites, blogs, email, and social channels.

• Partner with internal stakeholders and creative agencies to maintain a consistent voice across multiple product lines.

• Update website content and identify opportunities to improve discoverability through search engines and AI-driven search experiences.

• Coordinate content distribution across channels to extend its reach and support campaign objectives.

Email & Marketing Technology

• Serve as a primary hands-on resource for the company’s marketing automation platform.

• Build and deploy email campaigns, manage lead-capture activities, and support social publishing workflows.

• Monitor email engagement and responses, coordinating follow-up with appropriate teams.

• Identify opportunities to improve campaign execution through better use of available marketing tools.

Performance & Optimization

• Track campaign results and translate performance data into clear recommendations.

• Develop reporting that connects social, content, and email activity to business goals.

• Plan and execute tests of messaging, creative, audiences, and campaign approaches.

• Use findings to refine content, improve conversion, and guide future marketing decisions.

Cross-Functional Collaboration

• Work closely with marketing leadership to deliver integrated campaigns.

• Coordinate with brand stakeholders, designers, video resources, and agency partners.

• Manage multiple projects and deadlines while keeping contributors aligned on priorities and deliverables.

What You’ll Bring

• A bachelor’s degree in marketing, communications, digital media, or a related discipline.

• At least five years of relevant digital marketing experience, including hands-on responsibility for social media and content.

• Demonstrated success building an engaged social audience and connecting marketing activity to leads, sales, or other measurable outcomes.

• Strong writing and editing skills, with experience developing content for multiple digital channels.

• Practical experience with paid social advertising, particularly Facebook and Instagram.

• Working knowledge of search optimization, web analytics, and marketing automation platforms.

• The ability to interpret campaign data, communicate findings, and recommend improvements.

• Strong organizational skills and the ability to manage competing priorities.

• A collaborative working style, sound judgment, and confidence coordinating projects across teams without direct reporting authority.

Preferred Experience

• Marketing products or services to professional buyers, particularly in healthcare or another specialized business-to-business environment.

• Familiarity with purchasing processes that involve multiple stakeholders.

• Experience supporting multiple brands or product categories.

• Basic design or video-editing capabilities using tools such as Canva, Adobe Photoshop, or comparable applications.

• Exposure to emerging approaches for improving content visibility in AI-assisted search.

Work Arrangement

This position follows a hybrid schedule with regular in-office collaboration. Work is primarily computer-based in an office environment and may occasionally involve moving light materials or equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.