Digital Marketing Manager — Southborough, MA

At aJq eeaAHtPQ, we help operational and industrial technology companies achieve transformative growth. Our work sits at the intersection of strategy, innovation, and execution, empowering our clients to lead in evolving markets.

We are seeking a hands-on Digital Marketing Manager to execute B2B marketing initiatives, strengthen our digital presence, and support lead generation. Working closely with leadership and our consulting teams, this individual will translate uPB'5 research and industry expertise into engaging content and effective campaigns. The ideal candidate brings strong execution skills, marketing automation experience, and the initiative to introduce new ideas and improve results.

Key Responsibilities

• Plan and execute integrated B2B digital marketing campaigns across email, LinkedIn, website content, webinars, and other digital channels.

• Build and optimize email campaigns, audience segments, nurture sequences, and automation workflows using Salesforce Account Engagement (Pardot) or comparable platforms.

• Collaborate with consultants to develop and promote research insights, blogs, newsletters, case studies, and other marketing content.

• Manage website updates, landing pages, SEO/AEO initiatives, and targeted paid campaigns, coordinating with outside specialists as needed.

• Explore AI and automation tools to streamline workflows, improve efficiency, and introduce new marketing approaches.

• Track campaign performance, website engagement, and lead generation results; recommend improvements.

• Support webinars, research launches, account-based marketing, and business development outreach.

• Work with leadership to establish priorities, manage competing requests, and identify opportunities to strengthen 3Zr’G brand.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.

• Approximately 4–7 years of digital marketing experience, preferably in B2B.

• Hands-on experience building and launching email campaigns, marketing automation workflows, and digital campaigns using Pardot, HubSpot, Marketo, or similar platforms.

• Strong writing, editing, communication, and organizational skills, with the ability to simplify complex technical topics.

• Ability to independently execute campaigns, manage multiple priorities, and deliver accurate, high-quality work.

• Familiarity with CRM systems, LinkedIn marketing, website management, SEO/AEO, and marketing analytics.

• Curiosity, initiative, and willingness to experiment with AI, emerging marketing technologies, and new approaches to improve results.

• Experience in consulting, research, professional services, or B2B technology is a plus. Familiarity with Salesforce, WordPress/Elementor, GA4, LinkedIn Campaign Manager, Make, or Zapier is helpful but not required.

We offer a competitive benefits package, including:

• Immediate medical and dental coverage

• Life insurance, PTO, and professional development reimbursement

• 401(k), disability, and flexible spending accounts

To learn more about MXb and its products and services, visit our website at: ••••••••