Content Marketing Manager — San Diego, CA

About The Role

The role owns the content engine for a B2B technology company: translating technical products into blog posts, whitepapers, case studies, and web pages that drive organic traffic and support the full funnel.

This is a high-leverage role for a well-funded team — content is a primary demand-generation channel here, and the person in this seat directly influences SEO rankings, MQL volume, and how developers and buyers understand the product.

Key Responsibilities

• Own the editorial calendar: plan, write, and publish 6-10 pieces of SEO-driven content per month across blog, solution pages, and guides

• Develop a keyword and topic strategy using tools like Ahrefs, Semrush, or Clearscope to grow organic traffic and rankings in competitive technical categories

• Interview engineers, PMs, and customers to produce technically accurate, credible content — not fluff

• Repurpose long-form assets into gated ebooks, webinar content, email sequences, and social posts for the demand-gen team

• Write and optimize landing pages and CTAs in Webflow or WordPress, partnering with design on layout and conversion flow

• Track content performance in GA4, Search Console, and HubSpot; report on organic sessions, rankings, and content-sourced pipeline

• Manage freelance writers and editors, providing briefs and edits that keep quality and voice consistent

What We Are Looking For

• 4-7 years of content marketing experience, ideally at a B2B SaaS or technology company

• Proven portfolio of technical content (APIs, cloud infrastructure, data, or developer tools) that ranked and converted

• Hands-on SEO skills: keyword research, on-page optimization, and technical SEO fundamentals

• Excellent writer and editor — can move between technical docs, thought leadership, and conversion copy

• Working knowledge of HubSpot, GA4, Search Console, and CMS platforms like WordPress or Webflow

• Bachelor's degree in marketing, journalism, English, or equivalent practical experience

• Bonus: experience coding (HTML/CSS basics), managing a developer-focused audience, or building a content program from scratch