SEO / SEM Specialist — Dallas, TX

About The Role

The role owns organic and paid search for a growing technology company — driving qualified traffic and pipeline through SEO, SEM, and technical site health.

You will work at the intersection of content, engineering, and demand generation, translating search data into roadmap priorities and measurable revenue impact.

Key Responsibilities

• Own the SEO roadmap: technical audits, on-page optimization, site architecture, and Core Web Vitals improvements

• Manage paid search campaigns end-to-end in Google Ads and Microsoft Ads, including keyword strategy, bidding, and budget allocation

• Perform keyword research and competitive analysis using tools like Ahrefs, Semrush, and Screaming Frog

• Partner with content and web teams to build search-optimized pages, landing pages, and content briefs

• Build dashboards in GA4, Looker Studio, and Search Console to report on rankings, traffic, CPL, and organic pipeline contribution

• Run structured experiments on ad copy, landing pages, and SERP features to improve conversion rates

• Monitor algorithm updates and adapt strategy; escalate technical SEO issues to engineering with clear specifications

What We Are Looking For

• 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C tech

• Deep proficiency with Google Ads, GA4, Search Console, Ahrefs or Semrush, and Screaming Frog

• Strong grasp of technical SEO: crawlability, indexing, schema markup, and page speed optimization

• Proven ability to tie search performance to pipeline and revenue, not just traffic metrics

• Comfortable with SQL, Excel/Sheets modeling, or basic data analysis to work with large keyword and log datasets

• Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience

• Bonus: Experience with programmatic SEO, CRO tooling (Optimizely, VWO), or managing international search programs