Content Marketing Manager — Seattle, WA

About The Role

The Content Marketing Manager owns the editorial and content engine that fuels demand generation, SEO, and brand awareness for a developer- and practitioner-focused technology audience. The role produces high-signal content — technical blog posts, whitepapers, case studies, webinars, and product narratives — that drives organic traffic, pipeline, and product adoption.

This is a hands-on role with real influence over strategy and messaging. The manager will work closely with product marketing, sales, and engineering to translate complex technical concepts into content that engineers, IT leaders, and decision-makers actually read, share, and act on.

Key Responsibilities

• Develop and execute a content strategy and editorial calendar mapped to buyer journey stages, funnel goals, and SEO priorities

• Write and edit long-form content including technical blog posts, whitepapers, ebooks, case studies, and landing pages — with the ability to interview engineers and SMEs to get the details right

• Own the SEO program: keyword research, on-page optimization, technical SEO collaboration with web teams, and organic traffic growth targets using tools like Ahrefs, Semrush, and GA4

• Repurpose and distribute content across channels — email nurture, paid campaigns, social, YouTube, and webinars — in partnership with demand generation

• Measure content performance against pipeline contribution, organic rankings, engagement, and conversion; report regularly to marketing leadership

• Manage freelance writers, agencies, and internal contributors; maintain editorial standards and brand voice

• Collaborate with product marketing on launches, ensuring messaging lands consistently across all content assets

What We Are Looking For

• 4-7 years of content marketing experience, ideally in B2B SaaS, cloud, or developer-tools markets

• A strong writing portfolio with published technical or long-form content samples

• Hands-on SEO expertise: keyword strategy, on-page optimization, and performance analysis (Ahrefs, Semrush, Screaming Frog, GA4, or similar)

• Experience working with subject-matter experts to translate technical products into accessible narratives

• Working knowledge of CMS platforms (WordPress, Webflow) and marketing automation (HubSpot, Marketo)

• Track record of using data to shape content strategy and demonstrate ROI; typically a BS/BA in marketing, communications, journalism, or equivalent practical experience

• Bonus: experience with product-led growth content, developer-focused audiences, video or webinar production, or an yV/ML technical background