Content Marketing Manager — Phoenix, AZ

About The Role

The role owns the content engine for a B2B technology company: editorial strategy, SEO, and bottom-of-funnel assets that turn organic traffic into qualified pipeline.

You will lead a small team of writers and freelancers, work closely with product marketing and demand generation, and be measured on rankings, engagement, and sourced revenue — not vanity metrics.

Key Responsibilities

• Own and execute a full-funnel content strategy across blog, whitepapers, case studies, webinars, and product pages

• Drive SEO programs end-to-end: keyword research, technical SEO coordination with engineering, and on-page optimization

• Write and edit high-impact assets — landing pages, email nurture sequences, sales enablement decks, and long-form thought leadership

• Manage an editorial calendar and ship content on schedule across concurrent campaigns

• Partner with demand gen to build content mapped to pipeline stages and optimize conversion paths

• Measure and report on content performance using GA4, Search Console, and attribution tools; double down on what drives MQLs and pipeline

• Manage freelance writers, agencies, and the content budget

What We Are Looking For

• 4-7 years of content marketing experience, ideally in B2B SaaS or technology

• Proven SEO track record: can show rankings, organic traffic growth, and content that sourced pipeline

• Strong portfolio of long-form and conversion-focused writing

• Hands-on with CMS (WordPress or similar), GA4, SEMrush or Ahrefs, and marketing automation platforms (HubSpot, Marketo)

• Comfortable working with subject-matter experts to translate technical products into compelling narratives

• Bachelor's degree in marketing, journalism, communications, or equivalent practical experience

• Bonus: experience with 3H-kwEkXku7 content workflows, video or podcast production, or ABM programs