Marketing Manager — Los Angeles, CA
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Локация: Los Angeles, CA
Формат: не указан
Занятость: Полная занятость
Грейд: не определён
About The Role
The role owns demand generation and brand marketing for a growing technology company, translating positioning into campaigns that consistently produce qualified pipeline and measurable revenue impact.
You will lead multi-channel programs across paid, organic, email, and social — partnering with sales, content, and product marketing in a data-driven environment where CAC, MQL-to-SQL conversion, and pipeline contribution are the metrics that matter.
Key Responsibilities
• Plan, launch, and optimize integrated demand-gen campaigns across Google Ads, LinkedIn, email, and organic channels
• Own the marketing dashboard: define KPIs, build reporting in GA4 and Looker, and present performance to leadership monthly
• Develop and execute the content calendar — blog posts, whitepapers, webinars, and case studies — with writers and designers
• Run structured A/B tests on landing pages, ad creative, and messaging to lift conversion rates across the funnel
• Manage a six-figure paid media budget and agency relationships, reallocating spend based on channel performance
• Build and nurture lead nurture flows in HubSpot or Marketo, tightening handoff to sales on MQL qualification
• Support product launches and brand initiatives with go-to-market plans, positioning, and sales enablement materials
What We Are Looking For
• 4-7 years of marketing experience in B2B or B2C tech, with documented pipeline or revenue impact
• Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM data (Salesforce)
• Proficiency with GA4, Google Ads, LinkedIn Campaign Manager, and SEO tools like Ahrefs or SEMrush
• Strong analytical skills — comfortable building funnel models and reporting on attribution
• Excellent writing and project management across multiple concurrent campaigns
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• Bonus: experience with product-led growth motions, marketing ops, or ABM platforms like Demandbase or 6sense