Digital Marketing Specialist — New York, NY
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ОткликнутьсяAbout The Role
The Digital Marketing Specialist owns the execution engine behind demand generation: paid search, paid social, SEO, email, and landing-page programs that drive qualified traffic and convert it into pipeline.
The role sits at the intersection of marketing and data — building campaigns in ad platforms, tracking performance in GA4 and the CRM, and continuously optimizing spend against CAC, CPL, and conversion targets alongside the demand-gen and content teams.
Key Responsibilities
• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta, managing budgets and bidding strategies to hit CPL and pipeline targets
• Own SEO execution: keyword research, on-page optimization, technical audits, and content briefs in partnership with writers and product marketing
• Build and maintain landing pages and funnel flows in Webflow or WordPress, running structured A/B tests on copy, layout, and CTAs
• Operate email and nurture programs in HubSpot or Marketo, including segmentation, campaign builds, and deliverability monitoring
• Build dashboards in GA4 and Looker Studio to report on channel performance, attribution, and funnel conversion to marketing leadership
• Coordinate campaign launches with design, content, and sales to ensure consistent messaging across channels
• Monitor industry trends and competitor activity to inform channel strategy and test roadmaps
What We Are Looking For
• 3-5 years of hands-on digital marketing experience in B2B or B2C tech, with owned campaigns you can quantify
• Deep proficiency with Google Ads and at least one major paid social platform, including conversion tracking and audience building
• Working knowledge of SEO fundamentals and tools (Search Console, Ahrefs or SEMrush)
• Hands-on experience with a marketing automation platform (HubSpot, Marketo, or Pardot) and CRM-integrated campaigns
• Comfortable with analytics: GA4, UTM architecture, attribution models, and building reports stakeholders actually use
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience
• Bonus: experience with Webflow, HTML/CSS basics, SQL, or marketing data tools like Segment or attribution platforms (HubSpot attribution, Dreamdata)