Social Media Manager — Miami, FL

About The Role

The role owns the social media presence end-to-end: strategy, content, community, and paid amplification across LinkedIn, X, Instagram, TikTok, and YouTube. The goal is simple — grow engaged audiences that convert into pipeline, users, and brand advocates.

This is a hands-on role at a well-funded technology company. You will work closely with content, design, demand generation, and product teams to translate launches, customer stories, and thought leadership into social content that performs — and prove impact with data, not vanity metrics.

Key Responsibilities

• Own the organic social strategy and calendar across LinkedIn, X, Instagram, TikTok, and YouTube, aligned to product launches and demand-gen campaigns

• Plan, brief, and publish high-performing content — short-form video, carousels, threads, and executive thought leadership — in partnership with design and content teams

• Manage paid social campaigns across LinkedIn Ads, Meta, and X, optimizing budget toward CPL, engagement quality, and pipeline contribution

• Grow and engage the community: respond to comments, monitor conversations, and manage social listening using tools like Sprout Social or Brandwatch

• Build dashboards in GA4 and native platform analytics; report weekly on follower growth, engagement rate, share of voice, and attribution to pipeline

• Run experiments on formats, posting cadence, and messaging; scale what works and kill what doesn't

• Manage influencer, creator, and employee advocacy programs to extend organic reach

What We Are Looking For

• 4-7 years running social media for a B2B or B2C tech brand, with measurable growth and engagement wins

• Hands-on expertise with scheduling and listening platforms (Sprout Social, Hootsuite, Buffer) and paid social ad managers

• Strong copywriting and editing skills; able to write for platform-native voice without heavy editing

• Experience producing or directing short-form video content (CapCut, Premiere, or similar)

• Fluency in analytics: GA4, UTM tracking, and tying social activity to pipeline or revenue

• Bachelor's degree in Marketing, Communications, or equivalent practical experience

• Bonus: experience with social commerce, employee advocacy tools (EveryoneSocial, Haiilo), or building a personal/executive brand program from scratch