SEO / SEM Specialist — Los Angeles, CA

About The Role

The role owns organic and paid search performance end-to-end: technical SEO, content optimization, and SEM program management across Google, Bing, and YouTube. Search is a primary acquisition channel for the business, and this role directly influences traffic, signups, and pipeline.

The SEO/SEM Specialist will work closely with content, web engineering, and growth teams to improve rankings and conversion, manage paid search budgets with accountability to CAC and ROAS, and turn search data into roadmap decisions.

Key Responsibilities

• Own the SEO roadmap: run technical audits (crawling, indexing, Core Web Vitals), fix on-page issues, and prioritize fixes with engineering

• Manage paid search campaigns across Google Ads and Microsoft Advertising, including keyword research, bidding strategy, ad copy testing, and budget pacing

• Build and maintain keyword strategies mapped to search intent and funnel stage, in partnership with content and product marketing teams

• Monitor, analyze, and report on organic rankings, click-through rates, conversions, and paid search performance using GA4, Looker Studio, and platform-native tools

• Run structured experiments on landing pages, ad copy, and metadata to lift quality scores, CTR, and conversion rates

• Manage link-building and digital PR initiatives to grow domain authority responsibly

• Stay ahead of algorithm updates and SERP feature changes; adjust strategy and communicate impact to leadership

What We Are Looking For

• 3-6 years of hands-on SEO/SEM experience, ideally in a B2B SaaS or consumer tech environment

• Deep working knowledge of Google Search Console, Google Ads, GA4, Semrush or Ahrefs, and Screaming Frog

• Proven track record of growing organic traffic and managing six-figure paid search budgets efficiently

• Strong grasp of technical SEO fundamentals: site architecture, schema markup, page speed, crawl budget

• Experience building search performance dashboards and communicating results to non-technical stakeholders

• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience

• Bonus: Experience with HTML/CSS basics, SQL or BigQuery for search data analysis, international/multilingual SEO, or Google Ads and Analytics certifications