Marketing Manager — New York, NY — LinkedIn — 4489025623

About The Role

The Marketing Manager owns the growth engine for a fast-scaling technology company — planning and executing demand-generation programs that turn a differentiated product into a predictable pipeline. This is a hands-on role in a B2B SaaS environment where attribution, conversion rates, and cost-per-opportunity are the currencies that matter.

The role matters because it sits at the intersection of brand and revenue: you will shape how the market perceives the product while being held accountable for the leads, SQLs, and pipeline dollars those perceptions produce. Expect autonomy, a real budget, and leadership visibility from day one.

Key Responsibilities

• Own end-to-end demand generation: plan, launch, and optimize multi-channel campaigns across email, paid search (Google Ads, LinkedIn Ads), paid social, and organic

• Build and manage campaign operations in HubSpot or Marketo, including lead scoring, nurture flows, lifecycle emails, and CRM-to-marketing data sync with Salesforce

• Define and report on funnel KPIs — MQLs, SQLs, pipeline contribution, CAC, and channel-level ROAS — using GA4, Looker, and native ad-platform analytics

• Partner with content and product marketing to develop SEO-driven assets: landing pages, webinars, technical guides, and case studies that convert

• Run structured experiments on messaging, creative, and landing pages; use A/B test results to compound conversion improvements quarter over quarter

• Manage a six-figure media budget and vendor/agency relationships, reallocating spend toward the highest-performing channels monthly

• Present campaign performance and strategic recommendations to marketing and sales leadership in regular pipeline reviews

What We Are Looking For

• 4-7 years of B2B or B2C digital marketing experience with demonstrated pipeline or revenue impact at a technology company

• Expert-level proficiency with a marketing automation platform (HubSpot, Marketo, or Pardot) and hands-on Salesforce or HubSpot CRM experience

• Track record managing paid media budgets of $250K+ annually across Google, LinkedIn, and Meta with measurable ROI

• Strong analytical skills: comfortable building funnel models, interpreting attribution data, and making budget decisions from GA4 or Looker dashboards

• Excellent copywriting and messaging instincts; able to ship landing-page and email copy without heavy editing

• Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience

• Bonus: experience with ABM platforms (6sense, Demandbase), SEO tooling (Ahrefs, SEMrush), event or field marketing, or marketing at a hypergrowth startup