Social Media Manager — Austin, TX

About The Role

The role owns the social media strategy end-to-end for a fast-growing technology company: building brand presence, driving engagement, and feeding measurable pipeline across LinkedIn, X, Instagram, TikTok, and YouTube.

You will translate product launches, thought leadership, and customer stories into channel-native content, partnering with content, design, and demand-gen teams to grow an audience that converts — not just one that follows.

Key Responsibilities

• Develop and execute the social media roadmap across LinkedIn, X, Instagram, TikTok, and YouTube, aligned to brand and demand-generation goals

• Own the content calendar: plan, brief, and ship daily and weekly posts, video clips, and campaigns with designers and writers

• Manage paid social campaigns on LinkedIn Ads and Meta, owning budgets, targeting, and creative testing against CAC and CPL targets

• Track and report performance using native analytics, Sprout Social or Hootsuite, and GA4; turn insights into monthly strategy adjustments

• Grow and engage the community: monitor comments and mentions, respond in brand voice, and escalate opportunities to sales and support

• Partner with executives and subject-matter experts to build employee advocacy and thought-leadership programs

• Stay ahead of platform algorithm changes and emerging formats; pilot new channels and content types with rapid experimentation

What We Are Looking For

• 4-7 years of social media management experience, ideally in B2B tech or high-growth B2C

• Proven record of growing organic channels and running paid social campaigns with measurable pipeline or revenue impact

• Hands-on with scheduling, listening, and analytics tools (Sprout Social, Hootsuite, Buffer, GA4)

• Strong writing and editing skills; able to adapt tone across platforms and audiences

• Experience with video-first and short-form content (Reels, TikTok, YouTube Shorts), including basic editing in CapCut or Premiere

• Bachelor's degree in Marketing, Communications, or equivalent practical experience

• Bonus: experience with employee advocacy tools (EveryoneSocial, Oktopost), social selling enablement, or 9E-PJp7sSn6 content workflows