Director of Performance Marketing — Dallas, TX

This is a Director-level position reporting directly to the Vice President of Marketing.

UZ q5JQGU3 is one of the largest online precious metals retailers in the country, and the flagship of a portfolio of brands. We are hiring a Director of Performance Marketing to run the marketing team day to day and deliver customer and revenue growth across the portfolio.

The director aligns marketing strategy with company goals, then works with the leader of each channel to set that channel's strategy and execution plan. Channel leaders run their channels autonomously, and the director is responsible for overall results.

This is a hands-on director role. The ideal candidate is well rounded across paid media, email, and SEO, and works in the channels alongside the team rather than only directing from above. The role manages marketing spend across a multi-million dollar annual budget.

AI is a priority here, and the marketing team is an early adopter. Candidates should expect AI tools to be part of the daily workflow.

The director runs the marketing scorecard, carries quarterly priorities, and runs the team's weekly operating cadence.

What you're accountable for

• Hitting customer and revenue growth targets across the portfolio

• Day-to-day management of the marketing budget and recommendations on channel mix

• Paid media performance across paid search, shopping, paid social, display, and retargeting

• Email and SMS revenue targets, delivered through the email team

• SEO results, delivered through the SEO team

• Affiliate and partnership revenue

• Running the promotions calendar

• The marketing team: hiring, coaching, priorities, and output

• The marketing scorecard

Day to day

Paid media

• Set the paid strategy and direction of the accounts, and work in the accounts yourself

• Partner with the paid media team on budget, bidding, and creative testing

• Manage paid budgets and performance against efficiency targets

Email and SMS

• Direct the email team and keep email and SMS aligned with paid and promotions

• Deliver against the revenue targets these channels carry

Team leadership

• Work with each channel leader to set that channel's strategy and execution plan, then hold them accountable for it

• Manage and develop the marketing team, and set clear priorities and standards

• Run the weekly operating cadence and report results to leadership

Affiliate, partnerships, and content

• Grow affiliate and partnership revenue

• Direct content that supports acquisition and conversion

Promotions

• Run the promotions calendar, with the team handling weekly execution

What success looks like

• Customer and revenue growth targets are hit

• Acquisition stays efficient, with blended CAC and contribution margin held or improved

• Each channel has clear scorecard targets and is measured against them

• Email and SMS contribute a growing share of revenue

• AI workflows make the team faster and increase output

• The team runs on a predictable weekly cadence and delivers

Qualifications

Required

• 7+ years in performance or growth marketing, with a track record of growing revenue and new customers

• Well rounded and hands-on across paid media, email, and SEO

• Paid media expertise across Google and Meta, able to set strategy and work in the accounts

• Experience managing a large paid budget across multiple channels

• Solid email background, enough to direct an email team (Klaviyo or comparable)

• Enough SEO depth to guide a senior SEO lead and understand the work

• People leadership, with real experience managing and developing a marketing teamE-commerce background, ideally high-AOV or considered-purchase categories

• Strong with the metrics: CAC, ROAS, LTV, contribution margin

• Clear, direct communicator

Nice to have

• Experience marketing financial or high-consideration purchases

• Affiliate and partnership experience

• Direct SEO experience

• Experience using AI tools in marketing workflows

• Multi-brand or portfolio marketing experience

Tools you'll use

• The major paid platforms, an email and SMS platform, GA4, and AI tools for creative, analysis, and workflow. In-house design supports creative production.