Marketing Operations Analyst — Boston, MA

About p6ugvj UsM6gC5YG

F5kA8t BksYtstjv jWr is a Boston-based law firm serving technology companies, startups, entrepreneurs, investors, and rapidly growing businesses. We advise clients throughout their business lifecycle, from formation and early-stage financing to mergers and acquisitions, intellectual property, employment matters, and litigation.

Position Overview

We are seeking a full-time Marketing Operations Analyst to support the execution and continuous improvement of our marketing and business development programs. This hands-on role combines digital advertising, marketing analytics, website and search optimization, content distribution, client engagement, and attorney business development support.

The ideal candidate is analytical, resourceful, highly organized, and comfortable independently owning technical marketing workflows while collaborating closely with the Head of Marketing & Strategy, attorneys, firm leadership, clients, and outside partners. This is a specialized marketing position, not a general administrative or temporary support assignment. Expected Salary: $60,000-$70,000

Key ResponsibilitiesDigital Advertising & Marketing Analytics

· Manage and optimize Google Ads campaigns, including Search and Performance Max; monitor budgets, audience targeting, keywords, conversion goals, and campaign health.

· Evaluate campaign effectiveness through lead quality, cost per conversion, A/B testing, and advertising ROI; recommend and implement improvements.

· Maintain performance reporting across Google Analytics 4, Google Search Console, SEMrush, LinkedIn, and other marketing platforms.

· Prepare weekly trackers, monthly marketing and business development reports, and quarterly performance reviews for leadership.

· Maintain data dashboards, campaign trackers, and reporting workflows using Excel, Google Sheets, Microsoft Forms, and Power Automate.

Website Management, SEO & AEO

· Maintain and update the firm’s WordPress website, including practice and industry pages, attorney biographies, articles, videos, and landing pages.

· Execute on-page SEO and answer engine optimization (AEO) initiatives to improve visibility in traditional and AI-powered search experiences.

· Run technical audits, track search rankings, monitor website health, and address broken links, redirects, metadata, indexing, and related issues.

· Conduct keyword and competitor research, identify content opportunities, and collaborate with attorneys and developers on approved updates.

Business Development, Client Retention & Lead Management

· Coordinate initial prospective client inquiries and intake workflows, prepare recap notes, and ensure appropriate handoffs and follow-up.

· Maintain lead, referral-source, and client development trackers to support visibility into marketing-generated opportunities and conversions.

· Coordinate monthly outreach to existing clients with the Head of Marketing & Strategy, including scheduling relationship check-ins, documenting feedback, and flagging follow-up needs.

· Support prospect research, proposals, RFPs, targeted outreach, and new market or industry research.

· Help track engagement opportunities and follow-through after attorney introductions, networking meetings, and firm events.

Events, Networking & Attorney Visibility

· Research and recommend at least three high-value networking events per month aligned with the firm’s startup, technology, venture capital, and investor audiences.

· Coordinate selected attorney participation, event registrations, promotional materials, attendee research, and post-event outreach.

· Support firm-hosted and sponsored events, webinars, and client programs, including registration, communications, promotion, and performance follow-up.

· Assist attorneys with thought leadership, speaking opportunities, professional visibility, event promotion, and business development materials.

Email Marketing, Newsletters & Content

· Prepare, proofread, format, schedule, and distribute firm newsletters, client alerts, event invitations, and targeted email campaigns in Mailchimp.

· Maintain contact lists, audience segments, tagging, and subscription data; monitor engagement and recommend improvements.

· Coordinate article production and publication, including editorial approvals, WordPress formatting, SEO settings, and content syndication.

· Maintain the social media calendar; draft and schedule content promoting attorneys, legal insights, firm initiatives, client stories, and events.

· Coordinate video programs, including interviews, client success stories, short-form clips, outside production partners, publishing, and performance tracking.

Marketing Operations, Brand & Vendor Coordination

· Manage recurring campaign calendars, deadlines, approvals, and cross-functional project follow-through.

· Support submissions to legal directories and rankings, including Chambers USA and Legal 500.

· Coordinate attorney onboarding marketing materials, including biographies, photography, website profiles, and LinkedIn updates.

· Serve as a day-to-day contact for relevant marketing platforms and vendors; maintain workflows and process documentation.

· Apply quality control to marketing communications, website updates, forms, links, digital assets, and brand presentation.

QualificationsRequired

· Bachelor’s degree in Marketing, Business, Communications, or a related field.

· Approximately 2–4 years of relevant experience in digital marketing, marketing operations, analytics, or business development.

· Hands-on familiarity with digital advertising, SEO, content management, and marketing performance reporting.

· Strong Excel or Google Sheets skills, analytical judgment, and comfort working with multiple systems and data sources.

· Excellent writing, communication, organization, and project management skills.

· Ability to prioritize competing deadlines, exercise good judgment, and work independently with senior professionals and external partners.

Preferred

· Experience with Google Ads, GA4, Google Search Console, SEMrush, WordPress, Yoast SEO, and Mailchimp.

· Familiarity with Buffer, Canva, Vimeo, Microsoft Forms, Power Automate, or similar platforms.

· Knowledge of AEO and emerging AI-driven search and marketing practices.

· Experience in professional services, legal marketing, technology, or startup environments.

· Exposure to client engagement programs, webinars, event marketing, video production, or attorney business development.

What Success Looks Like

· Reliable execution and continuous improvement of the firm’s recurring marketing programs.

· Accurate reporting that connects marketing activity with qualified inquiries and business development outcomes.

· Improved search visibility, digital campaign efficiency, and content distribution.

· Consistent client relationship outreach and stronger follow-through on attorney business development activities.

· Clear operational ownership of marketing platforms, campaigns, workflows, and deadlines.

Why Join p6ugvj UsM6gC5YG?

This role offers broad ownership and the opportunity to make a measurable impact at an established law firm working with innovative businesses and entrepreneurs. You will collaborate directly with the Head of Marketing & Strategy and firm leadership on digital growth, content, client relationships, and business development initiatives.

To apply, please submit your resume and a brief cover letter highlighting your digital marketing, analytics, and business development experience.