Social Media Manager — Los Angeles, CA
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Локация: Los Angeles, CA
Формат: не указан
Занятость: Полная занятость
Грейд: не определён
About The Role
The role owns the social media presence across owned and paid channels, translating brand positioning and product launches into content that drives reach, engagement, and qualified demand.
The team operates in a fast-moving technology environment where social is a primary demand-generation and community channel — this role sits at the intersection of brand, content, and growth, reporting into the marketing organization.
Key Responsibilities
• Own the organic social strategy and calendar across LinkedIn, X, Instagram, TikTok, and YouTube, publishing 5+ posts weekly per priority channel
• Plan and execute paid social campaigns on Meta, LinkedIn Ads, and X Ads, managing budget pacing, audience targeting, and creative rotation
• Collaborate with designers, writers, and product marketing to produce platform-native content: short-form video, carousels, threads, and executive ghostwritten posts
• Build social listening and community workflows using Sprout Social or similar, monitoring brand sentiment, competitor activity, and industry trends
• Define and report on KPIs including engagement rate, follower growth, CTR, and social-sourced pipeline, using GA4 and UTM tracking to tie activity to revenue
• Run rapid-response and real-time coverage for product launches, events, and industry moments
• Partner with demand generation to amplify campaigns and repurpose content across the full funnel
What We Are Looking For
• 3-6 years managing social media for B2B or B2C tech brands, with ownership of both organic and paid programs
• Hands-on expertise with scheduling, listening, and analytics tools (Sprout Social, Hootsuite, Buffer, native platform analytics)
• Experience running paid social on LinkedIn Ads and Meta, including audience building and budget management
• Strong copywriting skills — able to write in distinct brand voices and adapt messaging per platform
• Proficiency with short-form video production and editing (CapCut, Premiere, or similar)
• Experience measuring social's contribution to pipeline and business outcomes, not just vanity metrics
• Bachelor's degree in marketing, communications, or equivalent practical experience. Bonus: experience with B2B developer or technical audiences, employee advocacy programs, or influencer/creator partnerships