Marketing Manager — Denver, CO

About The Role

The role owns demand generation and brand strategy end-to-end for a fast-growing technology company, converting positioning into campaigns that reliably produce qualified pipeline across B2B and B2C channels.

The team is lean, well-funded, and metrics-driven — the role reports to leadership, works directly with sales and product marketing, and has real ownership over budget, channel mix, and messaging strategy.

Key Responsibilities

• Own integrated demand-gen campaigns across email, paid search, paid social, SEO, and content — from planning through launch and optimization

• Own the marketing tech stack (HubSpot or Marketo, GA4, Google Ads, LinkedIn Ads) and keep data, tracking, and attribution accurate across systems

• Build and maintain dashboards for MQLs, pipeline contribution, CAC, and funnel conversion; report weekly to leadership

• Plan and execute multi-touch nurture programs, webinars, and lifecycle campaigns in partnership with content and design

• Run structured A/B tests on messaging, landing pages, ad creative, and email programs to improve conversion at every funnel stage

• Manage agency, freelance, and vendor relationships; own an annual marketing budget and allocate spend based on performance

• Contribute to positioning, messaging, and go-to-market planning for product launches and new segments

What We Are Looking For

• 5-7 years of marketing experience in B2B or B2C tech, with at least 2 years owning demand generation or campaign management end-to-end

• Hands-on expertise with marketing automation (HubSpot, Marketo, or Pardot) and analytics (GA4, Looker, or Tableau)

• Demonstrated ability to plan, execute, and measure multi-channel campaigns tied to pipeline or revenue targets

• Strong writing and editing skills — can draft a landing page, nurture email, or ad variant without waiting on copywriters

• Comfortable working independently in a remote-first environment and prioritizing across competing stakeholders

• Bachelor's degree in marketing, communications, or a related field, or equivalent experience

• Bonus: Experience with SEMrush or Ahrefs, marketing attribution modeling, ABM platforms (6sense, Demandbase), or SQL basics for self-serve analysis