Content Marketing Manager — Minneapolis, MN

About The Role

The Content Marketing Manager owns the editorial strategy and content engine for a B2B technology company — turning product depth into blog posts, whitepapers, case studies, and web copy that actually rank, convert, and support pipeline.

This role matters because content is a primary acquisition channel: the person in this seat directly influences organic traffic, MQL volume, and sales enablement. It reports into marketing leadership and works daily with SEO, demand gen, product marketing, and design.

Key Responsibilities

• Own and execute a content calendar spanning blog, whitepapers, case studies, webinars, and email — from brief to publication

• Develop SEO-driven content strategy using tools like Ahrefs, SEMrush, and Clearscope; target keyword clusters that map to buyer intent and pipeline goals

• Write and edit high-quality long-form and short-form assets (thought leadership, product explainers, technical content) for B2B and B2C audiences

• Partner with demand gen to build gated assets, nurture sequences, and campaign landing pages that convert

• Interview SMEs, product managers, and customers to produce credible, technical, and customer-validated content

• Measure content performance in GA4, HubSpot, and Search Console; report on rankings, traffic, engagement, and content-sourced pipeline

• Manage freelance writers and editors to scale output without sacrificing quality

What We Are Looking For

• 4-7 years of content marketing experience, ideally in B2B SaaS or technology

• Proven track record of content that ranks and converts — able to show portfolio examples with measurable results

• Strong SEO fundamentals: keyword research, on-page optimization, content briefs, and search intent analysis

• Exceptional writing and editing skills across formats, tones, and funnel stages

• Hands-on with CMS platforms (WordPress, Webflow) and martech stacks (HubSpot or Marketo, GA4, Ahrefs or SEMrush)

• Bachelor's degree in marketing, journalism, communications, or equivalent practical experience

• Bonus: experience writing technical content (developer audiences, APIs, data infrastructure), video or podcast production skills, and familiarity with Wd-BxsC5gS7 content workflows