SEO / SEM Specialist — San Francisco, CA

About The Role

The role owns organic and paid search performance for a growing tech company: driving qualified traffic, lowering acquisition costs, and making search a predictable pipeline channel.

You will work at the intersection of SEO, SEM, and analytics — running technical audits, managing paid search budgets, and translating search data into insights the broader marketing team can act on.

Key Responsibilities

• Own and execute the SEO roadmap: keyword research, on-page optimization, internal linking, and technical fixes surfaced via audits in tools like Screaming Frog and Sitebulb

• Manage paid search campaigns end-to-end in Google Ads and Microsoft Advertising, including bid strategy, budget pacing, and negative keyword management

• Build and maintain dashboards in GA4, Looker Studio, or similar to report on rankings, traffic, CTR, conversions, and blended CAC by channel

• Partner with content and web teams to prioritize pages, brief writers on target keywords, and ship optimized landing pages

• Run structured tests on ad copy, landing pages, and SERP features; document results and roll out winners

• Monitor algorithm updates and Core Web Vitals; recommend and implement remediation with engineering

• Manage agency or freelancer relationships and search tooling budget

What We Are Looking For

• 3-6 years of hands-on SEO/SEM experience, ideally in B2B or B2C tech

• Deep proficiency with Google Ads, GA4, Search Console, and major SEO toolsets (Ahrefs, Semrush, Screaming Frog)

• Working knowledge of technical SEO: crawlability, schema markup, site architecture, page speed

• Experience managing six-figure paid search budgets with accountability for CPA and ROAS targets

• Strong analytical skills; comfortable building reports and presenting performance to leadership

• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience

• Bonus: Experience with programmatic SEO, SQL, or paid social (LinkedIn, Meta); familiarity with CMS platforms like WordPress or Webflow