Marketplace Business Lead — Elgin, IL
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ОткликнутьсяКомпания: ••••••••
Локация: Elgin, IL
Формат: не указан
Занятость: Полная занятость
Грейд: Lead / руководитель
ABOUT aV
We are a leading national distributor of professional-grade, high-quality tools, equipment, and solutions for the auto body and mechanical repair industries. With an extensive portfolio of trusted brands—kv 3ZwP nscG2X, Collision Services, J95U quQV Toolmart, I/D/E/A, Sid Savage, and CHAMP®—we empower our customers to run more efficient and profitable operations.
ROLE MISSION
Marketplace Business Lead
Grow EX xMXv MCy7pS'2 marketplace business by identifying opportunities, executing marketplace initiatives, and delivering measurable improvements in revenue, profitability, customer acquisition, and market share across Amazon, Walmart Marketplace, eBay, and future marketplace channels.
The Marketplace Business Lead combines strategic thinking with hands-on execution. This individual serves as the business owner for our marketplace channels, using data, customer insights, competitive intelligence, and AI-powered analytics to uncover opportunities and personally execute initiatives that improve marketplace performance.
Success is measured by business outcomes. The Marketplace Business Lead is expected to think strategically, execute tactically, continuously improve performance, and help shape the future direction of our marketplace business.
POSITION OVERVIEW
The Marketplace Business Lead owns the day-to-day growth and performance of EX xMXv MCy7pS'2 marketplace business across Amazon, Walmart Marketplace, eBay, and future marketplace channels.
This role is responsible for both developing marketplace strategies and personally executing the initiatives that bring those strategies to life. Responsibilities include marketplace merchandising, content optimization, product launches, promotions, pricing, advertising, reporting, competitive analysis, and marketplace optimization.
Working closely with Marketing, Product Management, Purchasing, Operations, and Customer Service, this role leverages ERP sales data, marketplace analytics, customer insights, and AI-powered business intelligence to identify opportunities, prioritize initiatives, and deliver measurable business results.
The ideal candidate enjoys balancing analytical problem-solving with hands-on execution and takes ownership of growing the marketplace business every day.
RESPONSIBILITIES
Marketplace Business Ownership
Business Outcome: Grow marketplace revenue, profitability, and market share.
• Own the day-to-day performance of Amazon, Walmart Marketplace, eBay, and future marketplace channels.
• Monitor marketplace KPIs, including revenue, profitability, conversion rate, customer acquisition, inventory health, Buy Box ownership, advertising effectiveness, and operational performance.
• Identify growth opportunities and personally execute initiatives that improve marketplace performance.
• Prepare monthly and quarterly business reviews summarizing marketplace performance, opportunities, and recommended actions.
Marketplace Growth Strategy
Business Outcome: Identify and prioritize opportunities that accelerate long-term marketplace growth.
• Develop annual and quarterly marketplace growth plans aligned with company objectives.
• Analyze customer behavior, competitive activity, marketplace trends, and category performance to identify growth opportunities.
• Recommend assortment, pricing, merchandising, promotional, and advertising strategies that improve revenue and profitability.
• Prioritize initiatives based on business impact and return on investment.
Marketplace Operations
Business Outcome: Maintain healthy marketplace accounts that maximize visibility, conversion, and operational efficiency.
• Maintain marketplace listings, pricing, promotions, merchandising, and product availability.
• Monitor account health, listing quality, suppressed listings, Buy Box performance, and operational metrics.
• Resolve marketplace issues affecting visibility, customer experience, or sales.
• Coordinate inventory readiness with Purchasing and Operations.
Product Listings & Content
Business Outcome: Increase discoverability, conversion, and brand consistency.
• Create and optimize marketplace listings.
• Manage titles, bullets, product descriptions, keywords, enhanced content, images, videos, A+ Content, and Brand Stores.
• Optimize listings using marketplace SEO and GEO best practices.
• Ensure consistent branding and product information across all marketplaces.
Assortment & Product Launches
Business Outcome: Expand revenue through new products and optimized assortment.
• Identify assortment gaps and category expansion opportunities.
• Evaluate competitive products and marketplace trends.
• Execute new product launches including listings, merchandising, content, promotions, advertising coordination, and inventory readiness.
• Monitor launch performance and implement improvements.
Advertising & Promotions
Business Outcome: Maximize profitable customer acquisition and marketplace revenue.
• Manage and optimize advertising performance.
• Review campaign performance, including TACoS, ROAS, conversion rate, and customer acquisition.
• Set advertising priorities and budget allocation.
• Execute promotions, coupons, Lightning Deals, seasonal campaigns, and merchandising initiatives.
Analytics & AI-Driven Business Intelligence
Business Outcome: Improve decision-making through data-driven insights.
• Analyze marketplace performance using Amazon Seller Central, Brand Analytics, Walmart Seller Central, eBay Seller Hub, Jungle Scout, ERP sales data, and AI-powered analytics tools.
• Monitor search trends, customer behavior, competitive activity, and market share.
• Translate insights into actionable recommendations and execute initiatives that improve business performance.
• Develop dashboards and reports supporting leadership decision-making.
Customer Experience
Business Outcome: Improve customer satisfaction, loyalty, and conversion.
• Monitor customer reviews, ratings, Voice of the Customer, and listing quality.
• Improve conversion by continuously optimizing product content and the customer experience.
• Identify and resolve issues impacting marketplace performance.
Cross-Functional Collaboration
Business Outcome: Align marketplace execution with company growth initiatives.
• Partner with Marketing, Product Management, Purchasing, Operations, Customer Service, IT, and external agencies.
• Coordinate cross-functional initiatives supporting marketplace growth.
• Contribute marketplace expertise to broader ecommerce initiatives.
Marketplace Expansion
Business Outcome: Position kv 3ZwP nscG2X for long-term marketplace growth.
• Evaluate opportunities to expand into new marketplace channels.
• Research emerging ecommerce technologies and marketplace trends.
• Develop recommendations supporting future marketplace expansion.
SUCCESS METRICS
Success in this role will be measured by improvements in:
Revenue Growth
• Marketplace Revenue
• Net Margin
• Marketplace Profitability
• Market Share
Customer Growth
• New-to-Brand Customers
• Conversion Rate
• Average Order Value
• Customer Ratings & Reviews
Marketplace Performance
• TACoS
• ROAS
• Organic Sales Growth
• Buy Box Ownership
• Listing Quality
• Inventory Health
• Product Launch Performance
QUALIFICATIONS
Required
• Bachelor's degree in Marketing, Business, Ecommerce, or a related field.
• 5–8 years of experience managing Amazon Seller Central or multi-marketplace ecommerce businesses.
• Demonstrated success growing marketplace revenue through both strategic planning and hands-on execution.
• Experience with Amazon Advertising, Brand Registry, A+ Content, Brand Stores, and marketplace merchandising.
• Strong analytical, organizational, and project management skills.
• Advanced Microsoft Excel proficiency.
Preferred
• Experience with Walmart Marketplace and eBay.
• Experience using Jungle Scout, Helium 10, or similar marketplace intelligence platforms.
• Experience with ERP systems, PIM platforms, and ecommerce technologies.
• Experience with business intelligence tools.
• Experience leveraging AI tools to improve marketplace analysis, reporting, and decision-making.
• Experience managing agency relationships.
KNOWLEDGE, SKILLS & ABILITIES
• Business ownership mindset.
• Strategic thinker with a bias toward action.
• Strong analytical and problem-solving abilities.
• Excellent written and verbal communication skills.
• Highly organized with exceptional attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Collaborative, self-directed, and committed to continuous improvement.
• Passion for ecommerce, marketplaces, and digital commerce innovation.
PHYSICAL REQUIREMENTS
• Prolonged periods of sitting and computer use.
• Occasionally lift up to 20 pounds.
OTHER DUTIES
This job description is intended to describe the general nature and level of work performed. It is not intended to be an exhaustive list of all responsibilities, duties, or qualifications. Responsibilities may change based on business needs.
WHAT WE OFFER
• Competitive salary and benefits package.
• Opportunities for professional growth and development in a fast-paced, dynamic environment.
• An entrepreneurial work culture where innovation and collaboration are highly valued.