Sr. Lead, Marketing Strategy, Capital Formation — United States

For our client, we are seeking a Sr. Lead, Marketing Strategy, Capital Formation to join the team of a leader in the Finance & Insurance space.

This role will shape go-to-market strategy for offerings that serve developers, sponsors, and capital providers in a complex commercial environment. You will craft narratives and value propositions that translate technical and financial concepts into clear, compelling messaging. In close partnership with sales, product, and other cross-functional stakeholders, you will help align market insights with commercial priorities and enable stronger execution across the business.

Location: Remote

Compensation: $160,000 – $200,000 annually

Responsibilities

• Lead go-to-market strategy for products and services targeting developers and sponsors

• Develop compelling narratives and value propositions for capital seekers

• Act as the voice of the customer, applying insights to product and commercial strategies

• Identify market opportunities through customer feedback and competitive analysis

• Equip sales teams with effective messaging and training materials

• Collaborate with cross-functional teams to align business priorities

• Ensure cohesive strategies across both developers and capital providers

Qualifications

• 5+ years in B2B marketing or commercial strategy, preferably in clean energy

• Direct experience with clean energy developers or sponsors

• Proven track record in developing go-to-market strategies for complex products

• Strong ability to translate technical concepts into clear messaging

• Experience creating commercial enablement materials

• Demonstrated cross-functional influence and relationship-building skills

• Analytical thinker with sound commercial judgment

Benefits

• 100% healthcare premium coverage for employees and 80% for dependents

• 100% coverage for dental and vision premiums for employees and 80% for dependents

• Support for family forming and fertility

• 16 weeks parental leave for birthing parents and 12 weeks for non-birthing parents

• 10 company holidays per year

• 20 days of paid time off annually

• 401k account fees supported by the company

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.