Brand Strategy and Marketing Lead — Torrance, CA

Brand Strategy and Marketing Lead

Location: Torrance, CA | Work arrangement: Full-time, fully onsite

Team: Leads approximately three direct reports

Role Overview

The Brand Strategy and Marketing Lead shapes and advances the strategy for the assigned brand, translating business priorities into integrated marketing plans that strengthen the brand, support sales, and drive long-term growth.

Working with internal teams and agency partners, this leader guides campaigns, vehicle launches, sponsorships, events, and other brand initiatives from planning through execution. The role oversees campaign performance, creative development, budgets, and agency partnerships, and may flex to support other Marketing Division priorities as needs evolve.

Key Responsibilities

• Develop brand strategy and help shape the annual business plan, including objectives, initiatives, budgets, and KPIs.

• Lead integrated marketing work across model launches, ongoing campaigns, events, and partnerships.

• Monitor campaign performance across creative, web, social, and other channels; identify gaps and recommend timely adjustments.

• Direct creative agency partners and help define annual scopes of work, staffing, deliverables, and fees.

• Guide creative development for brand, launch, regional sales, and multicultural campaigns.

• Attend commercial shoots and provide direction on product representation.

• Coordinate communication among agencies, internal departments, and associates.

• Support sponsorships and partnerships, including creative assets and event execution.

• Present progress and results to senior leadership.

• Lead and develop a team of direct reports while managing multiple projects and budgets.