ABM Campaign Manager — United States

For our client, we are seeking a ABM Campaign Manager to join the team of a leader in the Information Technology space.

This role will own the planning and execution of integrated account-based marketing programs that drive acquisition and expansion across enterprise and mid-market audiences. You will partner closely with Sales, GTM Operations, Sales Enablement, and Product Marketing to align campaign strategy, audience targeting, and messaging with commercial priorities. The position will focus on building personalized, multi-channel experiences that improve engagement, strengthen pipeline impact, and help accelerate sales execution.

Location: Remote

Compensation: $158,120 – $198,320 annually

Responsibilities

• Own the strategy and execution of integrated ABM campaigns targeting enterprise and mid-market audiences

• Develop campaign audiences, messaging, budgets, and success metrics aligned with Sales priorities

• Manage targeted paid advertising, especially on LinkedIn, and create personalized digital experiences

• Oversee direct mail and gifting programs to engage prospects effectively

• Collaborate with Sales and GTM Operations to identify target accounts and activate campaigns

• Create coordinated outreach plays with Sales Enablement to enhance campaign engagement

• Work with Product Marketing to craft relevant messaging for priority audiences

Qualifications

• 5+ years of B2B marketing experience, particularly in ABM campaigns for acquisition and expansion

• Proven ability to independently develop and execute multi-channel campaigns from strategy to measurement

• Hands-on experience with LinkedIn advertising and audience segmentation

• Familiarity with personalized landing page platforms

• Experience with direct mail and gifting strategies

• Strong understanding of the relationship between marketing campaigns and Sales engagement

• Comfortable analyzing data and using insights to enhance campaign performance

Benefits

• Inclusive and flexible work environment that values diverse voices

• Competitive total compensation package including base salary and equity

• Comprehensive group benefits with immediate coverage for health, vision, and dental

• Remote-first company culture with options for virtual and in-person events

• Employer-funded retirement contributions matched dollar-for-dollar up to 0.75% of eligible compensation

• Annual budget for professional development and mentorship opportunities

• Flexible paid time off to support work-life balance

• Customizable home office setup with company-owned equipment and reimbursement for internet

• Paid parental leave program with generous top-ups for new parents

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.