Senior Manager, Lifecycle Marketing — United States

For our client, we are seeking a Senior Manager, Lifecycle Marketing to join the team of a leader in the Enterprise Technology space.

This role will own lifecycle strategy and execution across the customer journey, with a strong focus on engagement, retention, and revenue growth. You will partner closely with cross-functional teams to design journey logic, translate customer signals into action, and deliver programs that drive measurable business impact. The position also requires a sharp understanding of audience segmentation, automation, and personalization to improve performance across customer growth initiatives.

Location: Remote

Compensation: $123,000 – $197,000 annually

Responsibilities

• Build and manage lifecycle programs for customer engagement and retention

• Design customer journeys that align with business priorities

• Translate customer signals into actionable journey logic

• Launch behavior-based programs to enhance engagement and revenue

• Collaborate with cross-functional teams to measure program success

• Run end-to-end cross-sell programs, optimizing for performance

• Implement AI-driven workflows and personalization in lifecycle marketing

Qualifications

• 10+ years in lifecycle marketing, customer marketing, or related fields

• 2+ years of experience managing teams or programs

• Hands-on experience with cross-sell and customer growth programs

• Strong technical skills in marketing automation and journey orchestration

• Advanced proficiency in Marketo or similar platforms

• Experience using data for audience building and campaign optimization

• Familiarity with CRM and analytics tools like Salesforce or BigQuery

Benefits

• Comprehensive health and wellness programs

• Flexible work arrangements to support work-life balance

• Professional development opportunities and learning resources

• Equity options as part of the total rewards package

• A culture that values diversity and employee growth

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.